Podcast
Questions and Answers
What type of benefits are associated with the physical nature or performance characteristics of a product?
What type of benefits are associated with the physical nature or performance characteristics of a product?
- Relationship benefits
- Functional benefits (correct)
- Market benefits
- Process benefits
Which of the following is an example of a process benefit according to the text?
Which of the following is an example of a process benefit according to the text?
- Loyalty rewards
- Reduced search costs (correct)
- Emotional connection to the brand
- Jewel clarity and size
What can a large dispersion in perceived benefits and price lead to according to the text?
What can a large dispersion in perceived benefits and price lead to according to the text?
- Product innovation
- Brand dominance
- Customer loyalty
- Market confusion (correct)
In product positioning or repositioning, what is the key pricing issue during launch/repositioning mentioned in the text?
In product positioning or repositioning, what is the key pricing issue during launch/repositioning mentioned in the text?
When does price neutral pricing occur according to the text?
When does price neutral pricing occur according to the text?
What should be considered when determining the new position of a product on the Price to Benefits map?
What should be considered when determining the new position of a product on the Price to Benefits map?
What type of response is most likely to occur when a firm implements Penetration Pricing?
What type of response is most likely to occur when a firm implements Penetration Pricing?
Which pricing strategy is described as 'skimming profits from early customers with the expectation of lowering prices later'?
Which pricing strategy is described as 'skimming profits from early customers with the expectation of lowering prices later'?
What is a potential disadvantage for a firm using Skim Pricing?
What is a potential disadvantage for a firm using Skim Pricing?
How do Price Neutral Positioning and Value Advantaged Positioning differ in terms of competitive threats?
How do Price Neutral Positioning and Value Advantaged Positioning differ in terms of competitive threats?
What action might competitors be less likely to take in response to a firm adopting Value Disadvantaged Positioning?
What action might competitors be less likely to take in response to a firm adopting Value Disadvantaged Positioning?
Why might a firm consider using Penetration Pricing despite its potential downsides?
Why might a firm consider using Penetration Pricing despite its potential downsides?
