Podcast
Questions and Answers
Which factor is important to understand in marketing and business?
Which factor is important to understand in marketing and business?
- Quality
- Perception (correct)
- Promotion
- Price
Which industry is given as an example of using perceived benefit to target different consumer segments?
Which industry is given as an example of using perceived benefit to target different consumer segments?
- Food industry
- Automotive industry
- Fashion industry (correct)
- Technology industry
What is the purpose of segmentation based on consumer perceived benefit?
What is the purpose of segmentation based on consumer perceived benefit?
- To reduce costs
- To increase sales
- To target a specific demographic
- To inform product development and marketing opportunities (correct)
Why might a business need to change the perception of their coat or bring out a new range?
Why might a business need to change the perception of their coat or bring out a new range?
What is the impact of perception on a person's career?
What is the impact of perception on a person's career?
Which approach is often preferred by most companies when dealing with a skills shortage?
Which approach is often preferred by most companies when dealing with a skills shortage?
What are the costs associated with training?
What are the costs associated with training?
Why is training often justified despite its costs?
Why is training often justified despite its costs?
What are the risks associated with learning through trial and error?
What are the risks associated with learning through trial and error?
When is it rarely the right approach to dealing with a skills shortage?
When is it rarely the right approach to dealing with a skills shortage?
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