Consumer Perceived Benefit Quiz

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Which factor is important to understand in marketing and business?

Quality

Perception (correct)

Promotion

Price

Which industry is given as an example of using perceived benefit to target different consumer segments?

Food industry

Automotive industry

Fashion industry (correct)

Technology industry

What is the purpose of segmentation based on consumer perceived benefit?

To reduce costs

To increase sales

To target a specific demographic

To inform product development and marketing opportunities (correct)

Why might a business need to change the perception of their coat or bring out a new range?

To appeal to a new consumer segment Signup and view all the answers

What is the impact of perception on a person's career?

It can influence their career Signup and view all the answers

Which approach is often preferred by most companies when dealing with a skills shortage?

Training existing staff Signup and view all the answers

What are the costs associated with training?

Both A and B Signup and view all the answers

Why is training often justified despite its costs?

It can easily justify itself in terms of value gained Signup and view all the answers

What are the risks associated with learning through trial and error?

Both A and B Signup and view all the answers

When is it rarely the right approach to dealing with a skills shortage?

When there is no skills shortage Signup and view all the answers

Consumer Perceived Benefit Quiz

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Questions and Answers

Which factor is important to understand in marketing and business?

Which industry is given as an example of using perceived benefit to target different consumer segments?

What is the purpose of segmentation based on consumer perceived benefit?

Why might a business need to change the perception of their coat or bring out a new range?

What is the impact of perception on a person's career?

Which approach is often preferred by most companies when dealing with a skills shortage?

What are the costs associated with training?

Why is training often justified despite its costs?

What are the risks associated with learning through trial and error?

When is it rarely the right approach to dealing with a skills shortage?

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