Consumer Perceived Benefit Quiz
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Questions and Answers

Which factor is important to understand in marketing and business?

  • Quality
  • Perception (correct)
  • Promotion
  • Price
  • Which industry is given as an example of using perceived benefit to target different consumer segments?

  • Food industry
  • Automotive industry
  • Fashion industry (correct)
  • Technology industry
  • What is the purpose of segmentation based on consumer perceived benefit?

  • To reduce costs
  • To increase sales
  • To target a specific demographic
  • To inform product development and marketing opportunities (correct)
  • Why might a business need to change the perception of their coat or bring out a new range?

    <p>To appeal to a new consumer segment</p> Signup and view all the answers

    What is the impact of perception on a person's career?

    <p>It can influence their career</p> Signup and view all the answers

    Which approach is often preferred by most companies when dealing with a skills shortage?

    <p>Training existing staff</p> Signup and view all the answers

    What are the costs associated with training?

    <p>Both A and B</p> Signup and view all the answers

    Why is training often justified despite its costs?

    <p>It can easily justify itself in terms of value gained</p> Signup and view all the answers

    What are the risks associated with learning through trial and error?

    <p>Both A and B</p> Signup and view all the answers

    When is it rarely the right approach to dealing with a skills shortage?

    <p>When there is no skills shortage</p> Signup and view all the answers

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