Product Element in Marketing Mix Quiz

Consumer products are products purchased by individuals for personal use. Convenience products: soaps, sweets, newspapers, bread. Shopping products: furniture, clothing, major appliances. Specialty products: luxury cars, jewelry.

Core benefit, Basic product, Expected product, Augmented product, Potential product. Example: Mobile Handset - Core benefit: communication, Basic product: small size and sliding features, Expected product: looks good, light weight, color display, Augmented product: with FM radio, camera, Potential product: with internet, email, TV channels.

Industrial products are those used in the production of other goods. They are classified into materials and parts (raw material), capital items (PC, fax machines, desks, chairs), and supplies (housekeeping, annual maintenance contract).

The product life cycle describes the stages a product goes through from introduction to decline. Stages include birth, growth, maturity, decline, and eventually, death.

Both products and human beings go through various stages in their life cycles. For products, the stages include birth, growth, maturity, decline, and death. Similarly, human beings go through stages such as infancy, childhood, adolescence, adulthood, and old age.