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What is the primary purpose of tourism marketing?
What is the primary purpose of tourism marketing?
- To create a sense of competition among tourism service providers.
- To provide information about a location's attractions and amenities to potential visitors. (correct)
- To promote a specific tourism product to a targeted audience.
- To measure the effectiveness of marketing strategies.
What is the benefit of using external marketing communication channels?
What is the benefit of using external marketing communication channels?
- It enables the delivery of promised benefits to tourists.
- It provides a platform for word-of-mouth communication.
- It promotes the tourism product to potential visitors through formal channels. (correct)
- It allows for informal communication between visitors and employees.
What is the role of internal marketing communication in tourism marketing?
What is the role of internal marketing communication in tourism marketing?
- It promotes the tourism product through formal channels.
- It provides information about the location to potential visitors.
- It delivers the promised benefits to tourists. (correct)
- It measures the effectiveness of marketing strategies.
What is the result of effective tourism marketing?
What is the result of effective tourism marketing?
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What is the purpose of providing information about a location's attractions and amenities?
What is the purpose of providing information about a location's attractions and amenities?
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What is word-of-mouth communication in the context of tourism marketing?
What is word-of-mouth communication in the context of tourism marketing?
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Study Notes
Tourism Marketing
- Tourism marketing involves creative and effective strategies to attract visitors to cities and regions by showcasing attractions and amenities.
- The primary goal of tourism marketing is to promote the offerings of a resort, city, state, or region in an appealing yet honest manner.
Information Sources for Tourism
- People often rely on websites, social media, Chambers of Commerce, and city websites to gather information about a destination.
Effective Tourism Marketing
- To be successful, tourism marketing needs to cater to the needs of both the visitor and the organization producing the marketing material.
Types of Marketing Communication
- Marketing communications occur in three ways:
- External marketing: uses formal channels to promote the tourism product to travelers, highlighting its benefits and making promises.
- Internal marketing: occurs when tourism service providers interact with tourists and deliver promised benefits.
- Word-of-mouth marketing: occurs informally when visitors or employees share their experiences with others.
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