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Questions and Answers
What is the primary purpose of tourism marketing?
To attract more visitors by promoting the attractions and amenities of a city, region, or resort.
What are some common sources of information for tourists when planning a vacation?
Internet websites, social media platforms, Chambers of Commerce, and city websites.
What is the key to successful tourism marketing?
Serving the needs of both the visitor and the organization producing the marketing material.
What are the three types of marketing communication in tourism?
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What is the goal of external marketing in tourism?
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What is the purpose of internal marketing communication in tourism?
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Study Notes
Tourism Marketing
- When planning a vacation, people often rely on internet websites, social media, Chambers of Commerce, and city websites for information about the location.
- Tourism marketing refers to the creative and effective ways cities and regions promote their attractions and amenities to attract more visitors.
- Effective tourism marketing should serve the needs of both the visitor and the organization producing the material.
Objectives of Tourism Marketing
- The primary goal of tourism marketing is to promote the resort, city, state, or region in an appealing yet honest manner.
Marketing Communication in Tourism
- Marketing communication in tourism occurs in three ways: external, internal, and word-of-mouth.
- External marketing uses formal communication channels to promote the tourism product, highlighting its benefits and making promises.
- Internal marketing communication occurs when the tourism service provider delivers the promised benefits to the tourist.
- Word-of-mouth marketing communication involves personal recommendations and reviews from previous visitors.
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Description
Learn about the role of tourism marketing in promoting destinations and attracting visitors. Discover how cities and regions use online tools to showcase their attractions and services.
