Tourism Marketing Basics

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Questions and Answers

What is the purpose of tourism marketing resources?

To provide biased information about attractions
To provide misleading information about local amenities
To promote what the resort, city, state or region has to offer in an appealing, yet honest manner (correct)
To discourage visitors from traveling to certain areas

What is internal marketing communication in the context of tourism?

Informal communication channels to discourage tourists
Contact between the tourism service provider and the tourist, delivering on promised benefits (correct)
Formal communication channels to promote the tourism product
Word-of-mouth communication about a tourist's experience

What is the role of external marketing in tourism?

To discourage tourists from traveling to certain areas
To deliver the promised benefits to tourists
To provide misleading information about attractions
To promote the tourism product through formal communication channels (correct)

What is the primary source of information for tourists when choosing a vacation location?

Websites such as Tripadvisor and social media platforms (D) Signup and view all the answers

What is the result of effective tourism marketing?

An increase in the number of tourists visiting a location (A) Signup and view all the answers

What is the ultimate goal of tourism marketing?

To attract more visitors to a location (B) Signup and view all the answers

Study Notes

Tourism Marketing

Tourism marketing is the process by which cities and regions attract visitors by highlighting their attractions and amenities.

Importance of Tourism Marketing

When planning a vacation, people often rely on online resources such as Tripadvisor, social media, Chambers of Commerce, and city websites for information about their destination.

Goals of Tourism Marketing

The main objective of tourism marketing is to promote the attractions and amenities of a resort, city, state, or region in an appealing and honest manner.

Types of Marketing Communications

There are three types of marketing communications: external, internal, and word-of-mouth.
External marketing involves using formal channels to promote tourism products to travelers, highlighting their benefits and making promises.
Internal marketing involves delivering on these promises when tourists interact with service providers.
Word-of-mouth marketing occurs when tourists share their experiences with others.

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Description

Learn about the importance of tourism marketing in attracting visitors to cities and regions. Understand how online platforms, social media, and local websites are used to promote tourist destinations.