Tourism Marketing Promotions Quiz
5 Questions
3.6 Stars

Tourism Marketing Promotions Quiz

Test your knowledge of promotions in tourism marketing, advertising, direct marketing, personal selling, public relations, crisis management, and sales promotions with this quiz. Learn from Mae-Ann Madriñan, Jayce Marie Nery, Zoe Maureen Lantingan, and Mica Labrador as you explore the role of promotions in tourism marketing and more.

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Questions and Answers

What is the role of promotions in tourism marketing?

To create awareness and generate interest in tourism products and services

What is an example of a sales promotional tool?

Coupons and discounts

What is the purpose of public relations in promoting tourism products and services?

To maintain a positive image and build relationships with the public and media

What is the definition of sales promotions?

<p>Short-term incentives to encourage the purchase or sale of a product or service</p> Signup and view all the answers

What is the main advantage of direct marketing in tourism?

<p>Targeting specific customer segments with personalized offers</p> Signup and view all the answers

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