Tourism Marketing Promotions Quiz

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Questions and Answers

What is the role of promotions in tourism marketing?

  • To directly sell tourism products to customers
  • To define the importance of public relations in tourism marketing
  • To handle crisis situations in the tourism industry
  • To create awareness and generate interest in tourism products and services (correct)

What is an example of a sales promotional tool?

  • Billboards and posters
  • Social media advertising
  • Direct mail marketing
  • Coupons and discounts (correct)

What is the purpose of public relations in promoting tourism products and services?

  • To handle sales promotions for tourism products
  • To create advertisements for tourism products
  • To maintain a positive image and build relationships with the public and media (correct)
  • To directly sell products to the public

What is the definition of sales promotions?

<p>Short-term incentives to encourage the purchase or sale of a product or service (C)</p> Signup and view all the answers

What is the main advantage of direct marketing in tourism?

<p>Targeting specific customer segments with personalized offers (A)</p> Signup and view all the answers

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