10 Questions
Which of the following is a marketing phenomenon facilitated by the internet and text messaging?
Viral marketing
What is the main focus of this module?
Tourism and Hospitality Marketing
What is one of the intended learning outcomes of this module?
Discuss the process and advantages of integrated marketing communications
What is the name of the college mentioned in the text?
Initao College University
What marketing strategy is ideal for viral marketing?
Integrated marketing communications
______ marketing is a new phenomenon facilitated by the internet and text messaging.
Viral
Integrated marketing communications is a process of ______ customer value.
communicating
The steps in developing effective marketing communications should be ______.
outlined
The promotion budget should be set based on ______ and design factors.
methods
______ and promotion policy are important aspects of marketing.
Communication
Study Notes
Marketing Concepts
- The marketing phenomenon facilitated by the internet and text messaging is Viral Marketing.
- The main focus of this module is Integrated Marketing Communications.
- One of the intended learning outcomes of this module is to understand the process of creating customer value.
- The name of the college mentioned in the text is not specified.
- Viral marketing is ideally suited for Word-of-Mouth marketing strategy.
- Word-of-Mouth marketing is a new phenomenon facilitated by the internet and text messaging.
- Integrated marketing communications is a process of creating customer value.
- The steps in developing effective marketing communications should be systematic and coordinated.
- The promotion budget should be set based on task and design factors.
- Pricing and promotion policy are important aspects of marketing.
Quiz: Promoting Products: Communication and Promotion Policy and Advertising Test your knowledge on communication and promotion policies, as well as advertising strategies in the field of tourism and hospitality marketing. Explore how the internet has revolutionized marketing and learn effective ways to promote products in the digital age.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
