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Marketing and Tourism Quiz

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Questions and Answers

What is the primary goal of tourism planning?

To promote cultural heritage
To optimize the potential contribution of tourism to human welfare and environmental quality (correct)
To increase the number of tourists
To reduce the cost of tourism

What is the primary objective of tourism promotion?

To educate tourists about the cultural heritage
To increase the number of tourists
To stimulate sales through the dissemination of information (correct)
To reduce the negative impact of tourism on the environment

What is the primary role of the sender in the promotion mix?

To transmit information (correct)
To respond to information
To receive information
To interpret information

What is the primary characteristic of direct distribution?

Selling directly to the consumer (A) Signup and view all the answers

What is the primary focus of social cultural impact?

Social wellbeing of the citizens (A) Signup and view all the answers

What is the primary goal of planning in the context of tourism?

To determine the objectives or goals (A) Signup and view all the answers

What is the main goal of persuasive promotion?

To change attitudes, develop intentions to buy, and initiate the purchase (B) Signup and view all the answers

Which sector provides tourism facilities and services to the traveling public?

Private sector (A) Signup and view all the answers

What is the primary purpose of segmentation in tourism planning?

To identify target markets based on socioeconomic status (D) Signup and view all the answers

What type of promotion tries to change attitudes and develops intentions to buy?

Persuasive promotion (C) Signup and view all the answers

What is the main role of tourism consultants in the development process?

To provide specialized technical skills required in the development process (B) Signup and view all the answers

What is the primary purpose of advertising in tourism?

Any form of paid, non-personal presentation and promotion of ideas, products, or services (C) Signup and view all the answers

What is the primary function of a tour operator?

To design tours and travel packages on a large scale (A) Signup and view all the answers

What is the main objective of a tourism development plan?

To provide overall guidelines for development (D) Signup and view all the answers

What is the role of a travel agent in the distribution channel?

To arrange travel services from suppliers (C) Signup and view all the answers

What is the economic contribution of a tourism development project?

Creation of a significant level of income and employment benefits (B) Signup and view all the answers

What is personal selling in the context of tourism?

An oral presentation to one or more prospective customers on a face-to-face basis (A) Signup and view all the answers

What is the primary goal of a situational analysis in tourism planning?

To provide the basic direction for the succeeding steps (D) Signup and view all the answers

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