Tourism Industry Fundamentals

What is the primary aim of financing in marketing?

To design and develop products
To promote products to customers
To ensure resources are available (correct)
To set the price of products

What is the ultimate measure of marketing success?

Promotion
Pricing
Product design
Selling (correct)

What is the main goal of market segmentation?

To promote products to a wider audience
To divide the market into distinct groups (correct)
To target a specific niche market
To identify the characteristics of a market segment

What is a characteristic of a market segment?

It is identifiable (C) Signup and view all the answers

What is the role of 'Place' in the 7 Ps of the Marketing Mix?

It involves bringing products to the customer (D) Signup and view all the answers

What is the definition of a market in the context of marketing?

A set of actual and potential buyers of a product (B) Signup and view all the answers

What are the four A's of Tourism that make up a holistic experience?

Access, Accommodation, Attraction, Activities (A) Signup and view all the answers

What characteristic of tourism products makes it difficult for customers to evaluate before purchase?

Intangible (A) Signup and view all the answers

What type of product is tourism considered, in terms of customer involvement?

High involvement product (C) Signup and view all the answers

What is the primary goal of marketing, according to Kotler, Bowen, and Makens?

Finding, retaining, and growing profitable customers (B) Signup and view all the answers

What is a key characteristic of tourism experiences, making them unique and different each time?

Variable (C) Signup and view all the answers

What is the core function of marketing that involves gathering information?

Marketing information management (A) Signup and view all the answers

What is the primary reason for a company to choose a specific market segment?

The company's objectives and availability of resources (C) Signup and view all the answers

Which of the following marketing strategies involves targeting the entire market with a single market offer?

Undifferentiated marketing (A) Signup and view all the answers

What is the main goal of concentrated marketing?

To get a big share of a small market rather than a small share of a large market (B) Signup and view all the answers

What is the primary characteristic of a 'substantial' market segment?

It should be large in terms of size and profit margin (A) Signup and view all the answers

What is the purpose of market positioning?

To develop a competitive positioning for the product and an appropriate marketing mix (A) Signup and view all the answers

What are the three factors to consider in evaluating which market segments to target?

Segment size, attractiveness, and company objectives (B) Signup and view all the answers

What is the primary objective of maximizing service quality?

To increase customer retention and build loyalty (C) Signup and view all the answers

Which type of tourist, according to Plog's model, prefers structured and familiar activities?

Psychocentrics (D) Signup and view all the answers

What is the primary function of encoding in the communication process?

To express thoughts in the form of words, symbols, or pictures (A) Signup and view all the answers

What is the primary benefit of avoiding price competition through service quality?

To maximize potential revenue (D) Signup and view all the answers

What is the primary characteristic of an Explorer, according to Cohen's classification?

Prefers to travel alone and explore new destinations (B) Signup and view all the answers

What is the primary focus of Harold Laswell's SMCRE model?

The source and encoding of the message (C) Signup and view all the answers

What is the primary difference between linear models and Osgood and Schramm’s Model of Communication?

The sender and receiver roles can easily switch in Osgood and Schramm’s model. (D) Signup and view all the answers

What is the primary function of the private and non-profit sector in the tourism industry?

To protect special interest groups such as travel agencies. (A) Signup and view all the answers

What is the main challenge of communication according to the text?

The influence of language barriers and cultural differences. (A) Signup and view all the answers

What is the primary role of the department of tourism and provincial tourism offices in the tourism industry?

To cover national, regional, or provincial tourism organizations. (D) Signup and view all the answers

What is the primary reason why communication is considered as influence?

Because it can shape people's opinions. (B) Signup and view all the answers

What is the relation between the transportation industry and the tourism industry?

The transportation industry is a crucial sector for the success of the tourism industry. (B) Signup and view all the answers