Questions and Answers
What is the average ticket time for QSR?
8:44
What is the average ticket time for FSR?
23:58
Which two methods can Toast drive down QSR ticket time?
Which two methods can Toast drive down FSR ticket time?
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What percentage of receipts were delivered digitally in 2017?
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Name one example of how Toast helps The House.
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Which QSR is mentioned as an example for three ways Toast helps them?
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How did Toast help O'Maddy's Pub?
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What is one reason Android is considered better than iOS?
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Describe how you would customize your pitch for a legacy system versus a cloud-based system.
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What value proposition would you reference for The Daily case study?
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What strategy led to a 20% decrease in ticket times at Park Burger?
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Which city had the highest tipping percentage?
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What essential information should you gather from the gatekeeper?
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What is the number one goal of a call?
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List one of the open-ended questions you would ask.
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Study Notes
Average Ticket Time
- QSR average ticket time is 8:44 minutes.
- FSR average ticket time is 23:58 minutes.
Strategies for Reducing QSR Ticket Times
- Line Busting: Accelerates service during peak hours.
- Kiosks: Allows customers to place orders directly, streamlining the process.
Strategies for Reducing FSR Ticket Times
- Tablets/Touch Go: Enables faster table turnover.
- Throughput Enhancements: Integrates order input from tablets/terminals to the kitchen display system (KDS).
Digital Receipt Delivery
- 41% of receipts were delivered digitally in 2017.
Toast Benefits for FSR Example
- The House: Utilizes tablets to expedite table turnover.
- Cloud Storage: Reduces physical space requirements and eliminates back-office needs.
- Personal Use of Devices: Preference for Apple products, yet acknowledges better performance of Android commercial solutions.
Toast Benefits for QSR Example
- Eastman Egg: leans on open API via Android, eliminating app approval delays.
- KDS Integration: Orders sent to KDS directly from the app to avoid manual entry.
- Efficiency Boost: Visual order management through screens is quicker than traditional tickets.
Impact on O'Maddy's Pub
- Achieved a 20% increase in sales and added $1 million in revenue by using tablets, reducing staff movement between tables and terminals.
Advantages of Android over iOS
- Commercial Hardware: Android devices come with a 2-year warranty.
- Open API Access: Greater customization without app approval from Apple.
- Direct Ethernet Port: Simplifies connectivity compared to iOS.
- Mounting Options: Android allows direct mounting while iOS relies on third-party solutions.
Customizing Pitch Based on System Type
- Highlight real-time data availability with no lag in cloud-based systems.
- Stress the ease of updates through the cloud versus manual updates needed for legacy systems.
Case Study Reference
- The Daily: Emphasizes unmatched service and free support.
- Transitioned from Micros to Toast with enhanced reporting accessible from anywhere.
- Tablets boost efficiency in high-volume settings and streamline order dispatch and tracking.
Ticket Time Improvement at Park Burger
- Implementing table-side ordering led to a 20% reduction in ticket times with direct KDS transmission.
Tipping Trends
- Most Likely to Tip: Los Angeles at 80%.
- Highest Average Tipping: Boston at 16.3%.
Delivery Functionality at The Daily
- Comprehensive tracking of delivery statuses using Toast, improving customer service.
- Delivery contributes to 25% of overall business, highlighting its significance.
Strategies for Engaging Gatekeepers
- Compliment the gatekeeper to build rapport.
- Seek better times or numbers for reaching decision-makers.
- Maintain professionalism and listen attentively to their mood.
- Ensure interactions leave a positive impression, whether via email or follow-up calls.
Information to Collect from Gatekeepers
- Gather critical information such as Owner's name, details of the current POS system, its age, and satisfaction levels.
- Obtain basic restaurant information, preferred contact times, and alternative contact methods.
Primary Call Goal
- Focus on acquiring foundational information: Owner’s name, POS specifics, satisfaction, and scheduling preferences for follow-up contact.
Introductory Pitch Examples
- Begin conversations by referencing mutual connections or local customers.
- Introduce yourself, explain your purpose, and inquire about their current POS system.
Open-Ended Questions to Ask
- Encourage discussion with prompts like "Tell me more about ____," "Can you elaborate on that?" or "Could you provide an example?"
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Description
Test your knowledge on key concepts related to Toast's restaurant operations. This quiz covers average ticket times, methods to improve service efficiency, and digital receipt statistics, all essential for understanding QSR and FSR environments. Perfect for those involved in the restaurant industry or studying hospitality management.
