Toast Restaurant Operations Quiz

Average Ticket Time

• QSR average ticket time is 8:44 minutes.
• FSR average ticket time is 23:58 minutes.

Strategies for Reducing QSR Ticket Times

• Line Busting: Accelerates service during peak hours.
• Kiosks: Allows customers to place orders directly, streamlining the process.

Strategies for Reducing FSR Ticket Times

• Tablets/Touch Go: Enables faster table turnover.
• Throughput Enhancements: Integrates order input from tablets/terminals to the kitchen display system (KDS).

Digital Receipt Delivery

• 41% of receipts were delivered digitally in 2017.

Toast Benefits for FSR Example

• The House: Utilizes tablets to expedite table turnover.
• Cloud Storage: Reduces physical space requirements and eliminates back-office needs.
• Personal Use of Devices: Preference for Apple products, yet acknowledges better performance of Android commercial solutions.

Toast Benefits for QSR Example

• Eastman Egg: leans on open API via Android, eliminating app approval delays.
• KDS Integration: Orders sent to KDS directly from the app to avoid manual entry.
• Efficiency Boost: Visual order management through screens is quicker than traditional tickets.

Impact on O'Maddy's Pub

• Achieved a 20% increase in sales and added $1 million in revenue by using tablets, reducing staff movement between tables and terminals.

Advantages of Android over iOS

• Commercial Hardware: Android devices come with a 2-year warranty.
• Open API Access: Greater customization without app approval from Apple.
• Direct Ethernet Port: Simplifies connectivity compared to iOS.
• Mounting Options: Android allows direct mounting while iOS relies on third-party solutions.

Customizing Pitch Based on System Type

• Highlight real-time data availability with no lag in cloud-based systems.
• Stress the ease of updates through the cloud versus manual updates needed for legacy systems.

Case Study Reference

• The Daily: Emphasizes unmatched service and free support.
• Transitioned from Micros to Toast with enhanced reporting accessible from anywhere.
• Tablets boost efficiency in high-volume settings and streamline order dispatch and tracking.

Ticket Time Improvement at Park Burger

• Implementing table-side ordering led to a 20% reduction in ticket times with direct KDS transmission.

Tipping Trends

• Most Likely to Tip: Los Angeles at 80%.
• Highest Average Tipping: Boston at 16.3%.

Delivery Functionality at The Daily

• Comprehensive tracking of delivery statuses using Toast, improving customer service.
• Delivery contributes to 25% of overall business, highlighting its significance.

Strategies for Engaging Gatekeepers

• Compliment the gatekeeper to build rapport.
• Seek better times or numbers for reaching decision-makers.
• Maintain professionalism and listen attentively to their mood.
• Ensure interactions leave a positive impression, whether via email or follow-up calls.

Information to Collect from Gatekeepers

• Gather critical information such as Owner's name, details of the current POS system, its age, and satisfaction levels.
• Obtain basic restaurant information, preferred contact times, and alternative contact methods.

Primary Call Goal

• Focus on acquiring foundational information: Owner’s name, POS specifics, satisfaction, and scheduling preferences for follow-up contact.

Introductory Pitch Examples

• Begin conversations by referencing mutual connections or local customers.
• Introduce yourself, explain your purpose, and inquire about their current POS system.

Open-Ended Questions to Ask

• Encourage discussion with prompts like "Tell me more about ____," "Can you elaborate on that?" or "Could you provide an example?"