Podcast
Questions and Answers
What does expert perfumer Sophia Grossman compare perfume to?
What does expert perfumer Sophia Grossman compare perfume to?
- A marketing tool
- A promise in a bottle (correct)
- A luxury item
- A memory trigger
What connection do scientists believe exists between memory and smell?
What connection do scientists believe exists between memory and smell?
- They are closely connected in our brains (correct)
- They are distantly related
- They have no connection
- The connection is not well understood
What does perfume authority Harry Fre’mont believe is essential for a good fragrance?
What does perfume authority Harry Fre’mont believe is essential for a good fragrance?
- A balance between naturals and synthetics (correct)
- Use of rare and expensive essences
- Strong emotional appeal
- A high marketing budget
How much did CK One from designer Calvin Klein make in its first year?
How much did CK One from designer Calvin Klein make in its first year?
What is the main challenge faced by companies introducing new perfumes?
What is the main challenge faced by companies introducing new perfumes?
What is the main emphasis in perfume sales according to the text?
What is the main emphasis in perfume sales according to the text?
Which country is mentioned as France's main competitor in the global perfume market?
Which country is mentioned as France's main competitor in the global perfume market?
According to Annie Buzantian, how can you really get an idea whether a perfume works or not?
According to Annie Buzantian, how can you really get an idea whether a perfume works or not?
Who is mentioned as creating their own fragrance brand in the United States?
Who is mentioned as creating their own fragrance brand in the United States?
According to Fre’mont, what is often the right one in the context of first impressions of perfumes?
According to Fre’mont, what is often the right one in the context of first impressions of perfumes?
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