The Power of Perfume
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The Power of Perfume

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@BestSellingNarcissus

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Questions and Answers

What does expert perfumer Sophia Grossman compare perfume to?

  • A marketing tool
  • A promise in a bottle (correct)
  • A luxury item
  • A memory trigger

    • What connection do scientists believe exists between memory and smell?

  • They are closely connected in our brains (correct)
  • They are distantly related
  • They have no connection
  • The connection is not well understood

    • What does perfume authority Harry Fre’mont believe is essential for a good fragrance?

  • A balance between naturals and synthetics (correct)
  • Use of rare and expensive essences
  • Strong emotional appeal
  • A high marketing budget

    • How much did CK One from designer Calvin Klein make in its first year?

    <p>$250 million</p> Signup and view all the answers

    What is the main challenge faced by companies introducing new perfumes?

    <p>High financial risk and limited success rate</p> Signup and view all the answers

    What is the main emphasis in perfume sales according to the text?

    <p>Presentation</p> Signup and view all the answers

    Which country is mentioned as France's main competitor in the global perfume market?

    <p>United States</p> Signup and view all the answers

    According to Annie Buzantian, how can you really get an idea whether a perfume works or not?

    <p>By wearing it</p> Signup and view all the answers

    Who is mentioned as creating their own fragrance brand in the United States?

    <p>Derek Jeter</p> Signup and view all the answers

    According to Fre’mont, what is often the right one in the context of first impressions of perfumes?

    <p>First impression</p> Signup and view all the answers

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