The Art and Science of Perfumery

10 Questions

Match the following terms with their meanings:

Essence = A material with its own special aroma Naturals = Materials derived from flowers and plants Synthetics = Man-made copies of rare essences Fragrance = A promise in a bottle

Match the following statements with the correct expert mentioned:

Perfume is a promise in a bottle = Sophia Grojsman A good fragrance is a balance between naturals and synthetics = Harry Frémont Hundreds of new perfumes are put on the market every year = Not mentioned in the text Profits from successful fragrances can be very high = Not mentioned in the text

Match the following components of perfumes with their roles:

Naturals = Give richness and roundness to fragrances Synthetics = Provide backbone and sparkle to fragrances Essences = Materials with special aromas Fragrances = Connected to luxury, attraction, or attitude

Match the following outcomes with their associated risks:

Easily running through a budget of 20 million dollars = Introducing a new scent High profits potential = Successful fragrance launch Millions of dollars spent on marketing = Connecting fragrance to luxury, attraction, or attitude A risky business with few successful new perfumes = Putting new scents on the market

Match the following descriptions with their related terms:

Building of shining stone, metal, and glass displaying famous perfumes like art pieces = Paris perfume store Materials closely connected to memories in our brains = Memory and smell Successful fragrance making 250 million dollars in its first year = CK One from Calvin Klein Powerful scents that evoke deep memories = Aromas used by perfume makers

Match the following characteristics with the respective country's approach to perfume sales:

Emphasis on presentation over product = France Celebrity-branded scents and hype = United States Advice on trying perfume before judging = Annie Buzantian Importance of first impression = Frémont

Match the following elements with their role in the global perfume market:

Salespeople dressed in black = Smart appearance Distinctively shaped perfume bottles = Unique packaging Derek Jeter creating fragrance brands = Celebrity influence Advertisement and TV appearances for perfumes = Creating hype

Match the following descriptions with the related concept in the perfume industry:

Perfume selection confusion = Difficulty in choosing a scent Difference between a dress on the hanger and on your body = Experience of wearing a perfume France's main competitor in the perfume market = United States Importance of image in the market = All-important for US

Match the following people with their role in the perfume industry:

Annie Buzantian = Perfumer offering advice on trying perfumes Derek Jeter = Creating fragrance brands as a sports celebrity Frémont = Emphasizing the importance of first impressions Salespeople in black attire = Representatives in perfume sales

Match the following concepts with their relevance to perfume sales:

Product presentation importance = France Celebrity influence and hype creation = United States Trying perfumes before judging them = Annie Buzantian's advice Trust in first impressions = Frémont's perspective

Explore the fascinating world of perfumery, from the marketing strategies to the emotional impact of fragrances. Learn about the connection between memory and smell, and the power of scents in triggering deep memories.