The Art and Science of Perfumery

Essence = A material with its own special aroma Naturals = Materials derived from flowers and plants Synthetics = Man-made copies of rare essences Fragrance = A promise in a bottle

Perfume is a promise in a bottle = Sophia Grojsman A good fragrance is a balance between naturals and synthetics = Harry Frémont Hundreds of new perfumes are put on the market every year = Not mentioned in the text Profits from successful fragrances can be very high = Not mentioned in the text

Naturals = Give richness and roundness to fragrances Synthetics = Provide backbone and sparkle to fragrances Essences = Materials with special aromas Fragrances = Connected to luxury, attraction, or attitude

<p>Easily running through a budget of 20 million dollars = Introducing a new scent High profits potential = Successful fragrance launch Millions of dollars spent on marketing = Connecting fragrance to luxury, attraction, or attitude A risky business with few successful new perfumes = Putting new scents on the market</p> Signup and view all the answers

<p>Building of shining stone, metal, and glass displaying famous perfumes like art pieces = Paris perfume store Materials closely connected to memories in our brains = Memory and smell Successful fragrance making 250 million dollars in its first year = CK One from Calvin Klein Powerful scents that evoke deep memories = Aromas used by perfume makers</p> Signup and view all the answers

<p>Emphasis on presentation over product = France Celebrity-branded scents and hype = United States Advice on trying perfume before judging = Annie Buzantian Importance of first impression = Frémont</p> Signup and view all the answers

<p>Salespeople dressed in black = Smart appearance Distinctively shaped perfume bottles = Unique packaging Derek Jeter creating fragrance brands = Celebrity influence Advertisement and TV appearances for perfumes = Creating hype</p> Signup and view all the answers

<p>Perfume selection confusion = Difficulty in choosing a scent Difference between a dress on the hanger and on your body = Experience of wearing a perfume France's main competitor in the perfume market = United States Importance of image in the market = All-important for US</p> Signup and view all the answers

<p>Annie Buzantian = Perfumer offering advice on trying perfumes Derek Jeter = Creating fragrance brands as a sports celebrity Frémont = Emphasizing the importance of first impressions Salespeople in black attire = Representatives in perfume sales</p> Signup and view all the answers

<p>Product presentation importance = France Celebrity influence and hype creation = United States Trying perfumes before judging them = Annie Buzantian's advice Trust in first impressions = Frémont's perspective</p> Signup and view all the answers