Podcast
Questions and Answers
_______ is a promise in a bottle.
_______ is a promise in a bottle.
Perfume
Millions of dollars are spent on the marketing of a perfume so that customers connect a fragrance to luxury, attraction, or a certain _______.
Millions of dollars are spent on the marketing of a perfume so that customers connect a fragrance to luxury, attraction, or a certain _______.
attitude
Scientists believe memory and smell are closely connected in our brains, and that certain aromas have the power to call up deep _______.
Scientists believe memory and smell are closely connected in our brains, and that certain aromas have the power to call up deep _______.
memories
A good fragrance is a balance between naturals and _______.
A good fragrance is a balance between naturals and _______.
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In a Paris perfume store—a building of shining stone, metal, and glass—famous perfumes are displayed and guarded like the works of art in the nearby _______ Museum.
In a Paris perfume store—a building of shining stone, metal, and glass—famous perfumes are displayed and guarded like the works of art in the nearby _______ Museum.
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Salespeople are dressed smartly in ______, and each type of perfume is sold in a distinctively shaped bottle.
Salespeople are dressed smartly in ______, and each type of perfume is sold in a distinctively shaped bottle.
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In perfume sales, the emphasis is on presentation at least as much as on the ______.
In perfume sales, the emphasis is on presentation at least as much as on the ______.
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France’s main competitor in the global perfume market is the United States, where image is ______-important.
France’s main competitor in the global perfume market is the United States, where image is ______-important.
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Celebrity-branded scents fill the market, each preceded by advertisements and TV appearances designed to create ______.
Celebrity-branded scents fill the market, each preceded by advertisements and TV appearances designed to create ______.
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Perfumer Annie Buzantian offers this advice: You really can’t get an idea whether a perfume works or not until you ______ it.
Perfumer Annie Buzantian offers this advice: You really can’t get an idea whether a perfume works or not until you ______ it.
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