The Psychology of Perfume Marketing

_______ is a promise in a bottle.

Millions of dollars are spent on the marketing of a perfume so that customers connect a fragrance to luxury, attraction, or a certain _______.

Scientists believe memory and smell are closely connected in our brains, and that certain aromas have the power to call up deep _______.

A good fragrance is a balance between naturals and _______.

In a Paris perfume store—a building of shining stone, metal, and glass—famous perfumes are displayed and guarded like the works of art in the nearby _______ Museum.

Salespeople are dressed smartly in ______, and each type of perfume is sold in a distinctively shaped bottle.

In perfume sales, the emphasis is on presentation at least as much as on the ______.

France’s main competitor in the global perfume market is the United States, where image is ______-important.

Celebrity-branded scents fill the market, each preceded by advertisements and TV appearances designed to create ______.

Perfumer Annie Buzantian offers this advice: You really can’t get an idea whether a perfume works or not until you ______ it.