The Power of Communication

<p>Miscommunication occurs</p> Signup and view all the answers

<p>Meaning</p> Signup and view all the answers

<p>The central objective of communication is the transmission of meaning.</p> Signup and view all the answers

<p>Meaning is important in communication because the process is successful only when the receiver understands an idea as the sender intended it.</p> Signup and view all the answers

<p>For successful communication, both parties must agree not only on the information transmitted but also on the meaning of that information.</p> Signup and view all the answers

<p>Symbols (words, signs, pictures, sounds) are used in communication to represent ideas and must be understood by the intended audience.</p> Signup and view all the answers

<p>If the sender and receiver assign different meanings to the symbols used in communication, there is miscommunication.</p> Signup and view all the answers