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What is the defining characteristic of mass communication according to the text?
What is the defining characteristic of mass communication according to the text?
- Transmission of information to a small, specific audience
- Exclusively verbal communication
- Use of personal devices for communication
- Simultaneous transmission of information to a large, diverse audience (correct)
How does mass communication differ from other forms of communication?
How does mass communication differ from other forms of communication?
- It involves only verbal message delivery
- It is limited in terms of the number of people it can reach
- It is a solitary act, not involving any receivers
- It requires specialized skills to reach diverse audiences (correct)
What is a key aspect that makes encoding messages in mass communication more complex?
What is a key aspect that makes encoding messages in mass communication more complex?
- The involvement of multiple devices like cameras or recorders (correct)
- The use of personal code languages
- The need for face-to-face interaction
- The limitation to a small group of people
Why is mass communication likened to using a giant megaphone according to the text?
Why is mass communication likened to using a giant megaphone according to the text?
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Which statement best describes the process of mass communication according to the text?
Which statement best describes the process of mass communication according to the text?
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