Mass Communication Definition Quiz
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Questions and Answers

What is the defining characteristic of mass communication according to the text?

  • Transmission of information to a small, specific audience
  • Exclusively verbal communication
  • Use of personal devices for communication
  • Simultaneous transmission of information to a large, diverse audience (correct)
  • How does mass communication differ from other forms of communication?

  • It involves only verbal message delivery
  • It is limited in terms of the number of people it can reach
  • It is a solitary act, not involving any receivers
  • It requires specialized skills to reach diverse audiences (correct)
  • What is a key aspect that makes encoding messages in mass communication more complex?

  • The involvement of multiple devices like cameras or recorders (correct)
  • The use of personal code languages
  • The need for face-to-face interaction
  • The limitation to a small group of people
  • Why is mass communication likened to using a giant megaphone according to the text?

    <p>To emphasize the one-way nature of communication</p> Signup and view all the answers

    Which statement best describes the process of mass communication according to the text?

    <p>Involves transmitting information through mass media to inform, entertain, or persuade large audiences</p> Signup and view all the answers

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