The Otto Group: The Invisible Global Retailer Quiz
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Questions and Answers

What is the name of the German retailing giant that is second only to Amazon in e-commerce?

The Otto Group

How many companies does the Otto Group own?

123 companies

In how many countries does the Otto Group operate?

27 countries

For how long has the Otto Group been in the mobile-phone business?

<p>Over a decade</p> Signup and view all the answers

What is the name of the fashion blog launched by the Otto Group in 2008?

<p>Two for Fashion</p> Signup and view all the answers

What are the main lines of business of the Otto Group?

<p>Financial services, multichannel retail, and other services</p> Signup and view all the answers

What are the three distribution channels through which the Otto Group markets its goods?

<p>The three distribution channels are catalogues, e-commerce, and over-the-counter (OTC) retail.</p> Signup and view all the answers

What types of service providers does the Otto Group's third segment combine?

<p>The third segment combines the Otto Group's logistics, travel, and other service providers as well as sourcing companies.</p> Signup and view all the answers

What is unique about the Otto Group's combination of travel agencies, direct marketing, and Internet sites?

<p>The combined revenue of these three travel-related ventures is growing rapidly, even during the global economic downturn.</p> Signup and view all the answers

What are the four levels of performance that represent the true strength of the Otto Group?

<p>The four levels of performance are: passion for customers, passion for innovation, passion for sustainability, and passion for integrated networking.</p> Signup and view all the answers

What are the three largest regions that the Otto Group's Vision 2020 strategy is focused on achieving a strong presence in?

<p>The three largest regions are Europe, North America, and Asia.</p> Signup and view all the answers

What are some of the key areas the Otto Group is focused on for near-term expansion?

<p>The Otto Group is focused on expanding its strong position in Russia and increasing market share in other economic areas, such as the Chinese and Brazilian markets.</p> Signup and view all the answers

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