The Nature of Selling and Sales Management

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ExcellentHummingbird
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What is the primary reason for companies to invest large amounts of money in training their sales personnel?

To strengthen the link with the customers

Which type of sales activity requires the sales representative to deliver small and relatively cheap items to the customers on a regular or periodic basis?

Retail sales

What is the function of sales representatives who deal only in export markets?

Selling products internationally

What may happen if the salespeople are ineffective or fail to do their job correctly?

The marketing efforts may fail

What does the term 'selling' encompass?

Dealing with sales of capital equipment

Explore the fundamental principles, techniques, and personal skills involved in the art of selling. Learn about the wide range of selling tasks and the significant investment companies make in training their sales personnel.

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