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Questions and Answers
What was the author's profession for fifteen years?
What type of questions did the author teach about in the seminar?
What concern did the salesperson at the back of the room express about the author's sales techniques?
How did the author respond to the salesperson's question in the seminar?
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What was the author's primary goal in teaching sales techniques?
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What did the author fear might be the case about his sales techniques?
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What does the nickname 'Apapacho' mean?
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What did Apapacho attribute his sales success to?
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What did the author realize as the key to true success in sales?
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What is the main focus of this book?
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What does the author suggest is a potential pitfall of using only sales techniques?
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What does the author believe is a common misconception about sales?
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