Getting to Know Apapacho
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Questions and Answers

What was the author's profession for fifteen years?

  • A customer
  • A trainer
  • A teacher
  • A salesperson (correct)
  • What type of questions did the author teach about in the seminar?

  • Second Level Questions
  • Third Level Questions (correct)
  • Fourth Level Questions
  • First Level Questions
  • What concern did the salesperson at the back of the room express about the author's sales techniques?

  • They were not effective
  • They might make the customer feel manipulated (correct)
  • They were too complex
  • They were too time-consuming
  • How did the author respond to the salesperson's question in the seminar?

    <p>He stalled for time</p> Signup and view all the answers

    What was the author's primary goal in teaching sales techniques?

    <p>To build an authentic connection</p> Signup and view all the answers

    What did the author fear might be the case about his sales techniques?

    <p>They were shallow or manipulative</p> Signup and view all the answers

    What does the nickname 'Apapacho' mean?

    <p>Hugger, or affectionate one</p> Signup and view all the answers

    What did Apapacho attribute his sales success to?

    <p>His ability to love and connect with customers</p> Signup and view all the answers

    What did the author realize as the key to true success in sales?

    <p>Combining proven techniques with apapacho</p> Signup and view all the answers

    What is the main focus of this book?

    <p>Coming from a place of apapacho with customers</p> Signup and view all the answers

    What does the author suggest is a potential pitfall of using only sales techniques?

    <p>Not being authentic</p> Signup and view all the answers

    What does the author believe is a common misconception about sales?

    <p>That it's only about techniques</p> Signup and view all the answers

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