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Getting to Know Apapacho

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Questions and Answers

What was the author's profession for fifteen years?

A customer

A trainer

A teacher

A salesperson (correct)

What type of questions did the author teach about in the seminar?

Second Level Questions

Third Level Questions (correct)

Fourth Level Questions

First Level Questions

What concern did the salesperson at the back of the room express about the author's sales techniques?

They were not effective

They might make the customer feel manipulated (correct)

They were too complex

They were too time-consuming

How did the author respond to the salesperson's question in the seminar?

He stalled for time (A) Signup and view all the answers

What was the author's primary goal in teaching sales techniques?

To build an authentic connection (B) Signup and view all the answers

What did the author fear might be the case about his sales techniques?

They were shallow or manipulative (A) Signup and view all the answers

What does the nickname 'Apapacho' mean?

Hugger, or affectionate one (C) Signup and view all the answers

What did Apapacho attribute his sales success to?

His ability to love and connect with customers (C) Signup and view all the answers

What did the author realize as the key to true success in sales?

Combining proven techniques with apapacho (B) Signup and view all the answers

What is the main focus of this book?

Coming from a place of apapacho with customers (A) Signup and view all the answers

What does the author suggest is a potential pitfall of using only sales techniques?

Not being authentic (A) Signup and view all the answers

What does the author believe is a common misconception about sales?

That it's only about techniques (C) Signup and view all the answers