12 Questions
What was the author's profession for fifteen years?
A salesperson
What type of questions did the author teach about in the seminar?
Third Level Questions
What concern did the salesperson at the back of the room express about the author's sales techniques?
They might make the customer feel manipulated
How did the author respond to the salesperson's question in the seminar?
He stalled for time
What was the author's primary goal in teaching sales techniques?
To build an authentic connection
What did the author fear might be the case about his sales techniques?
They were shallow or manipulative
What does the nickname 'Apapacho' mean?
Hugger, or affectionate one
What did Apapacho attribute his sales success to?
His ability to love and connect with customers
What did the author realize as the key to true success in sales?
Combining proven techniques with apapacho
What is the main focus of this book?
Coming from a place of apapacho with customers
What does the author suggest is a potential pitfall of using only sales techniques?
Not being authentic
What does the author believe is a common misconception about sales?
That it's only about techniques
Get to know Apapacho, a top salesperson with 25 years of experience, as he shares his story and makes a surprising confession. Learn more about his background and what he has to say. Take this quiz to find out more about Apapacho!
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