20 Questions
What is one of the challenges in building mobile apps?
It's difficult to decide which tool to use
What is the main benefit of the Salesforce Platform?
It helps in development of mobile applications
What is the core strategy for developing enterprise mobile apps?
Using the Salesforce mobile app
Why haven't most companies delivered on the promise of mobile?
Because it's hard to build mobile apps
What is one of the features of the Salesforce mobile app?
It provides access to CRM data and customizations
What can admins do to extend the Salesforce mobile app?
Use point-and-click tools
What is one of the benefits of the Lightning web development platform?
It's used for building sophisticated mobile solutions
What is the expectation of end users?
They expect mobile apps to be available on any device
What is the Salesforce Platform used for?
Building mobile applications
What is one of the challenges in developing mobile applications?
Designing for multiple screen sizes
What is the core strategy for developing partner and customer mobile apps in Salesforce?
Salesforce Experience Cloud Sites
What is the benefit of using custom or standard Lightning components in Experience Cloud Sites?
Point-and-click customizations
What is the purpose of the Mobile Publisher feature?
To create a custom branded version of the Salesforce app
What is the benefit of having a branded mobile app?
Improved user engagement
What is the outcome of using Mobile Publisher?
Your company becomes a full-blown mobile development agency
What is the requirement for releasing a branded app with the Salesforce Platform before Mobile Publisher?
Mobile expertise and costly development resources
What is the context of the real-world scenario explored in this module?
A thriving real estate business with a growing legion of brokers and customers
What is the role of D’Angelo Cunningham in the real-world scenario?
Salesforce admin for DreamHouse Realty
What is the requirement for building custom Lightning apps?
No specific requirements
What is the outcome of using Experience Cloud Sites for customers?
Customers can research potential housing purchases
Study Notes
The Mobile Revolution
- The 21st century has not yet lived up to all futuristic expectations, but mobile phones have transformed the way we live, work, learn, connect, communicate, travel, and shop.
- End users expect and need apps that help them stay productive and connected from anywhere, on any device.
Challenges to Mobile App Development
- Despite the pervasiveness of mobile technology, most companies haven't delivered on the promise of mobile.
- Challenges to mobile app development include choosing between Android and iOS, selecting a tool, designing for multiple screen sizes, security, and scalability.
Salesforce Platform to the Rescue
- The Salesforce Platform helps overcome the challenges of mobile app development by enabling easy creation of enterprise-grade and consumer-grade, secure mobile apps that work across a wide range of mobile devices.
- It's the perfect foundation for developing an organization's mobile strategy.
Enterprise Mobile Apps
- The core strategy for developing enterprise mobile apps is the Salesforce mobile app, which provides employees with instant access to CRM data and customizations.
- Admins can quickly extend the app by using point-and-click tools to build custom apps, and developers can create sophisticated mobile solutions using the Lightning web development platform.
Partner and Customer Mobile Apps
- Salesforce Experience Cloud Sites is the core strategy for developing partner and customer mobile apps.
- Experience Cloud Sites provide partners and customers with templates, and can be customized with standard or custom Lightning components.
Introducing Mobile Publisher
- Mobile Publisher is a fully branded version of a Salesforce app or mobile Experience Cloud Sites implementation.
- It allows organizations to publish their own branded app in Google Play and the Apple App Store, with their own icon, name, colors, and listing.
Branding Matters
- Custom branding increases adoption by making employees feel like they're part of a community.
- It helps build the brand from the inside, infusing it into daily operations.
Mobile Publisher Benefits
- Mobile Publisher enables companies to publish a custom-branded app without requiring mobile expertise or costly development resources.
- It allows organizations to become a full-blown mobile development agency, putting a custom-branded app into the hands of every employee, partner, or customer.
Use Cases for Mobile Apps
- Productivity-boosting employee and partner apps, such as managing properties and clients.
- Partner and customer-facing apps, such as researching potential housing purchases.
Learn about the impact of mobile phones on our daily lives, how they have transformed the way we live, work, learn, and connect with each other.
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