Branded Mobile Apps with Mobile Publisher - Get Started with Mobile Publisher

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is one of the challenges in building mobile apps?

It's simple to design for multiple screen sizes

It's easy to build for both Android and iOS

It's easy to scale mobile apps

It's difficult to decide which tool to use (correct)

What is the main benefit of the Salesforce Platform?

It helps in development of web applications

It helps in development of desktop applications

It helps in development of mobile applications (correct)

It helps in development of ERP systems

What is the core strategy for developing enterprise mobile apps?

Using the Salesforce mobile app (correct)

Outsourcing mobile app development

Using the Lightning web development platform

Developing mobile apps from scratch

Why haven't most companies delivered on the promise of mobile?

Because it's hard to build mobile apps Signup and view all the answers

What is one of the features of the Salesforce mobile app?

It provides access to CRM data and customizations Signup and view all the answers

What can admins do to extend the Salesforce mobile app?

Use point-and-click tools Signup and view all the answers

What is one of the benefits of the Lightning web development platform?

It's used for building sophisticated mobile solutions Signup and view all the answers

What is the expectation of end users?

They expect mobile apps to be available on any device Signup and view all the answers

What is the Salesforce Platform used for?

Building mobile applications Signup and view all the answers

What is one of the challenges in developing mobile applications?

Designing for multiple screen sizes Signup and view all the answers

What is the core strategy for developing partner and customer mobile apps in Salesforce?

Salesforce Experience Cloud Sites Signup and view all the answers

What is the benefit of using custom or standard Lightning components in Experience Cloud Sites?

Point-and-click customizations Signup and view all the answers

What is the purpose of the Mobile Publisher feature?

To create a custom branded version of the Salesforce app Signup and view all the answers

What is the benefit of having a branded mobile app?

Improved user engagement Signup and view all the answers

What is the outcome of using Mobile Publisher?

Your company becomes a full-blown mobile development agency Signup and view all the answers

What is the requirement for releasing a branded app with the Salesforce Platform before Mobile Publisher?

Mobile expertise and costly development resources Signup and view all the answers

What is the context of the real-world scenario explored in this module?

A thriving real estate business with a growing legion of brokers and customers Signup and view all the answers

What is the role of D’Angelo Cunningham in the real-world scenario?

Salesforce admin for DreamHouse Realty Signup and view all the answers

What is the requirement for building custom Lightning apps?

No specific requirements Signup and view all the answers

What is the outcome of using Experience Cloud Sites for customers?

Customers can research potential housing purchases Signup and view all the answers

Study Notes

The Mobile Revolution

The 21st century has not yet lived up to all futuristic expectations, but mobile phones have transformed the way we live, work, learn, connect, communicate, travel, and shop.
End users expect and need apps that help them stay productive and connected from anywhere, on any device.

Challenges to Mobile App Development

Despite the pervasiveness of mobile technology, most companies haven't delivered on the promise of mobile.
Challenges to mobile app development include choosing between Android and iOS, selecting a tool, designing for multiple screen sizes, security, and scalability.

Salesforce Platform to the Rescue

The Salesforce Platform helps overcome the challenges of mobile app development by enabling easy creation of enterprise-grade and consumer-grade, secure mobile apps that work across a wide range of mobile devices.
It's the perfect foundation for developing an organization's mobile strategy.

Enterprise Mobile Apps

The core strategy for developing enterprise mobile apps is the Salesforce mobile app, which provides employees with instant access to CRM data and customizations.
Admins can quickly extend the app by using point-and-click tools to build custom apps, and developers can create sophisticated mobile solutions using the Lightning web development platform.

Partner and Customer Mobile Apps

Salesforce Experience Cloud Sites is the core strategy for developing partner and customer mobile apps.
Experience Cloud Sites provide partners and customers with templates, and can be customized with standard or custom Lightning components.

Introducing Mobile Publisher

Mobile Publisher is a fully branded version of a Salesforce app or mobile Experience Cloud Sites implementation.
It allows organizations to publish their own branded app in Google Play and the Apple App Store, with their own icon, name, colors, and listing.

Branding Matters

Custom branding increases adoption by making employees feel like they're part of a community.
It helps build the brand from the inside, infusing it into daily operations.

Mobile Publisher Benefits

Mobile Publisher enables companies to publish a custom-branded app without requiring mobile expertise or costly development resources.
It allows organizations to become a full-blown mobile development agency, putting a custom-branded app into the hands of every employee, partner, or customer.

Use Cases for Mobile Apps

Productivity-boosting employee and partner apps, such as managing properties and clients.
Partner and customer-facing apps, such as researching potential housing purchases.