ParticipACTION: Goals, Objectives, and Evaluation

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Questions and Answers

What sparked a national debate and brought issues of physical activity promotion to the forefront in Canada?

Duke of Edinburgh's visit in 1959 (correct)

Creation of Sport Canada and Recreation Canada

Bill C-131 in 1980

Canada fitness survey launched

Which organization was created as a result of Bill C-131, an act to promote fitness and amateur sport?

Fitness Canada

Sport Canada (correct)

ParticipACTION

Canada fitness award

What led to the creation of the Canada fitness survey?

Bill C-131

ParticipACTION's engagement with the private sector

National advisory council's conclusion about Canadians' fitness levels (correct)

Duke of Edinburgh's visit

Who was hired to lead the agency originally called Sport Participation Canada?

Keith McKerracher Signup and view all the answers

Which group was engaged with by ParticipACTION in addition to the public sector?

Private sector Signup and view all the answers

What major concept influenced the creation of ParticipACTION according to the text?

'Shame' as a motivational factor Signup and view all the answers

What was the major goal of the early ParticipACTION campaigns?

To motivate Canadians to become more physically active Signup and view all the answers

What was the focus of the ParticipACTION campaigns in the 1980s?

Educating Canadians on how to get started with exercise Signup and view all the answers

Why did ParticipACTION close its doors in 2001?

Changes in media landscape Signup and view all the answers

What role did ParticipACTION play in the Canadian health promotion scene after its revival in 2007?

Facilitating partnerships between organizations committed to promoting physical activity Signup and view all the answers

What characterizes the shift in focus from the early to the later ParticipACTION campaigns?

From health education to health promotion Signup and view all the answers

Why were Canadians described as 'intellectually committed' to the ParticipACTION brand in the 1970s?

Despite not showing significant improvements in fitness levels Signup and view all the answers

What was one of the main goals of ParticipACTION as described in the text?

Encouraging Canadians to participate in physical activity Signup and view all the answers

How did ParticipACTION primarily aim to achieve its goals according to the text?

By implementing a social marketing campaign Signup and view all the answers

What impact did the 150 Play List campaign have on participants, according to the text?

Increased intentions for sport and physical activity-related behaviors Signup and view all the answers

Why was the evaluation of community-based campaign components challenging, as mentioned in the text?

Limited resources for data collection Signup and view all the answers

What sets ParticipACTION apart from other public health campaigns?

Its sustained impact and high recall rates Signup and view all the answers

What does the research in the text suggest about the 150 Play List campaign's future impact?

Further research is needed to assess sustained campaign effects Signup and view all the answers

What was one of the main outcomes of the population-level evaluation of ParticipACTION’s 150 Play List campaign?

Increased awareness exceeding the set goal Signup and view all the answers

Based on the text, who was more likely to participate in the 150 Play List campaign?

Younger adults and men Signup and view all the answers

What did the survey conducted by Berry et al. (2020) measure in relation to the 150 Play List?

Awareness, appreciation, interest in sport and physical activity, and intentions Signup and view all the answers

According to Bauman et al. (2004), what are some ways to judge the success of ParticipACTION?

High recall and awareness among adult Canadians Signup and view all the answers

What was a highlighted challenge in evaluating community-based campaign components according to the text?

Limitations in data collection methods and resources Signup and view all the answers

What aspect requires further research according to the article?

Translation of intentions into actual behavior Signup and view all the answers

What percentage of respondents were aware of the 150 Play List, surpassing the set awareness goal by ParticipACTION?

43% Signup and view all the answers

Among those who participated in the 150 Play List, what percentage reported trying at least one physical activity or sport-related behavior?

90.6% Signup and view all the answers

What percentage of those who were aware but did not participate in the 150 Play List trialed a behavior?

27.5% Signup and view all the answers

What is one difference between the 150 Play List campaign and the early ParticipACTION campaigns?

Emphasis on community events Signup and view all the answers

How did Berry et al., (2020) measure engagement at large and medium-sized events of the 150 Play List?

Using LiveGauge proprietary sensors Signup and view all the answers

What is a limitation of the LiveGauge sensor approach to measuring engagement at events?

Overestimation of event participation Signup and view all the answers

Study Notes

Background of ParticipACTION

The national debate and focus on physical activity promotion in Canada was sparked by Bill C-131, an act to promote fitness and amateur sport.
This led to the creation of ParticipACTION, originally called Sport Participation Canada, with Dr. Kenneth H. Cooper as its first leader.

Early Years of ParticipACTION

The major goal of early ParticipACTION campaigns was to promote physical activity and fitness to Canadians.
The focus of the campaigns in the 1980s was on social marketing and advocacy for physical activity.

Closure and Revival

ParticipACTION closed its doors in 2001, but was revived in 2007 and played a significant role in the Canadian health promotion scene.

Shift in Focus

The shift in focus from early to later ParticipACTION campaigns was from promoting physical activity to promoting social connection and community engagement.
Canadians were described as 'intellectually committed' to the ParticipACTION brand in the 1970s, suggesting a strong affinity for the brand.

Goals and Approach

One of the main goals of ParticipACTION is to promote physical activity and fitness among Canadians.
ParticipACTION primarily aims to achieve its goals through social marketing and community-based campaigns.

150 Play List Campaign

The 150 Play List campaign aimed to promote physical activity and engaged Canadians through a list of 150 physical activities.
The campaign had a significant impact, with participants reporting increased physical activity and sport-related behavior.
Evaluation of community-based campaign components was challenging due to the complexity of measuring engagement and behavior change.

Uniqueness of ParticipACTION

ParticipACTION sets itself apart from other public health campaigns by focusing on promoting physical activity and fitness in a fun and engaging way.

Research and Impact

Research suggests that the 150 Play List campaign will have a lasting impact on physical activity levels in Canada.
One of the main outcomes of the population-level evaluation of ParticipACTION’s 150 Play List campaign was an increase in physical activity and sport-related behavior.
Those who were more likely to participate in the 150 Play List campaign were individuals who were already interested in physical activity.
A survey conducted by Berry et al. (2020) measured awareness, engagement, and behavior change in relation to the 150 Play List campaign.
Bauman et al. (2004) suggest that the success of ParticipACTION can be judged by its ability to promote physical activity, social connection, and community engagement.

Challenges and Future Research

A highlighted challenge in evaluating community-based campaign components is measuring engagement and behavior change.
Further research is required to understand the long-term impact of ParticipACTION and its campaigns.
A limitation of the LiveGauge sensor approach to measuring engagement at events is its inability to capture complex behavior change.

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Description

Explore the goals, objectives, and evaluation methods of ParticipACTION in promoting physical activity and active living among Canadians. Learn about the theoretical underpinnings, social marketing campaigns, and health communication approach used by ParticipACTION.