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Questions and Answers
What is the main purpose of a marketing objective?
What is the main purpose of a marketing objective?
- To develop the 4P marketing mix
- To achieve success through marketing activities (correct)
- To select a target market
- To ensure high profitability
Which term refers to the combination of the target market and marketing mix?
Which term refers to the combination of the target market and marketing mix?
- Marketing goal
- Marketing strategy (correct)
- Marketing mix
- Strategic marketing
How many components make up the traditional marketing mix?
How many components make up the traditional marketing mix?
- 2Ps
- 4Ps (correct)
- 8Ps
- 3Ps
What role does the target market play in marketing strategy?
What role does the target market play in marketing strategy?
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In the context of the 7Ps marketing mix, what additional elements are included beyond the traditional 4Ps?
In the context of the 7Ps marketing mix, what additional elements are included beyond the traditional 4Ps?
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