Marketing Objectives and Strategies Quiz
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Questions and Answers

What is the main purpose of a marketing objective?

  • To develop the 4P marketing mix
  • To achieve success through marketing activities (correct)
  • To select a target market
  • To ensure high profitability
  • Which term refers to the combination of the target market and marketing mix?

  • Marketing goal
  • Marketing strategy (correct)
  • Marketing mix
  • Strategic marketing
  • How many components make up the traditional marketing mix?

  • 2Ps
  • 4Ps (correct)
  • 8Ps
  • 3Ps
  • What role does the target market play in marketing strategy?

    <p>Identifying potential customers to focus on</p> Signup and view all the answers

    In the context of the 7Ps marketing mix, what additional elements are included beyond the traditional 4Ps?

    <p>People, Process, and Physical Evidence</p> Signup and view all the answers

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