The Evolution of Marketing
5 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the Marketing Mix?

  • A set of tools, decisions, and actions implemented for a product on a target audience (correct)
  • A clash of organizational and relational totems
  • A reference system for consumer behavior
  • A 4P model that is constantly evolving

    • How does François CASSIERE describe the traditional 4P?

  • A progressively enhanced design of the 4 Ps (correct)
  • A 70 years old model, constantly evolving
  • A reference system for consumer behavior
  • The establishment of strategy in an operational way

    • What does François CASSIERE emphasize about the 7P of services marketing?

  • Deep transformations and ruptures (correct)
  • Overexploitation of human and natural resources
  • End of the cycle based on principles of rationality
  • The establishment of strategy in an operational way

    • What is the impact of the increasing role of the consumer, as per François CASSIERE?

    <p>Systems no longer adapted to societies, overexploitation of resources</p> Signup and view all the answers

    What clash does François CASSIERE mention in understanding the issues related to consumer behavior?

    <p>Clash of 'totem poles'</p> Signup and view all the answers

    More Like This

    Introduction to Marketing Concepts
    8 questions

    Introduction to Marketing Concepts

    GorgeousCynicalRealism avatar
    GorgeousCynicalRealism
    Concepto de Mezcla de Mercadotecnia (Las 4P's)
    41 questions

    Concepto de Mezcla de Mercadotecnia (Las 4P's)

    StylizedPathos avatar
    StylizedPathos
    Marketing Concepts Overview
    16 questions

    Marketing Concepts Overview

    DelightfulSparkle4861 avatar
    DelightfulSparkle4861
    Marketing Strategies and Concepts (Ch. 4)
    8 questions

    Marketing Strategies and Concepts (Ch. 4)

    PreeminentEcstasy8118 avatar
    PreeminentEcstasy8118
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser