5 Questions
What is the Marketing Mix?
A set of tools, decisions, and actions implemented for a product on a target audience
How does François CASSIERE describe the traditional 4P?
A progressively enhanced design of the 4 Ps
What does François CASSIERE emphasize about the 7P of services marketing?
Deep transformations and ruptures
What is the impact of the increasing role of the consumer, as per François CASSIERE?
Systems no longer adapted to societies, overexploitation of resources
What clash does François CASSIERE mention in understanding the issues related to consumer behavior?
Clash of 'totem poles'
Test your knowledge of the evolution of the marketing concept with this quiz. Explore the progression of the 4 Ps model and its relevance in today's marketing strategies. Brush up on traditional 4P concepts and understand how marketing mix plays a crucial role in establishing operational strategies for product targeting.
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