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Questions and Answers
What is the Marketing Mix?
What is the Marketing Mix?
How does François CASSIERE describe the traditional 4P?
How does François CASSIERE describe the traditional 4P?
What does François CASSIERE emphasize about the 7P of services marketing?
What does François CASSIERE emphasize about the 7P of services marketing?
What is the impact of the increasing role of the consumer, as per François CASSIERE?
What is the impact of the increasing role of the consumer, as per François CASSIERE?
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What clash does François CASSIERE mention in understanding the issues related to consumer behavior?
What clash does François CASSIERE mention in understanding the issues related to consumer behavior?
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