The Evolution of Marketing
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Questions and Answers

What is the Marketing Mix?

  • A set of tools, decisions, and actions implemented for a product on a target audience (correct)
  • A clash of organizational and relational totems
  • A reference system for consumer behavior
  • A 4P model that is constantly evolving

    • How does François CASSIERE describe the traditional 4P?

  • A progressively enhanced design of the 4 Ps (correct)
  • A 70 years old model, constantly evolving
  • A reference system for consumer behavior
  • The establishment of strategy in an operational way

    • What does François CASSIERE emphasize about the 7P of services marketing?

  • Deep transformations and ruptures (correct)
  • Overexploitation of human and natural resources
  • End of the cycle based on principles of rationality
  • The establishment of strategy in an operational way

    • What is the impact of the increasing role of the consumer, as per François CASSIERE?

    <p>Systems no longer adapted to societies, overexploitation of resources</p> Signup and view all the answers

    What clash does François CASSIERE mention in understanding the issues related to consumer behavior?

    <p>Clash of 'totem poles'</p> Signup and view all the answers

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