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What is the Marketing Mix?
What is the Marketing Mix?
- A set of tools, decisions, and actions implemented for a product on a target audience (correct)
- A clash of organizational and relational totems
- A reference system for consumer behavior
- A 4P model that is constantly evolving
How does François CASSIERE describe the traditional 4P?
How does François CASSIERE describe the traditional 4P?
- A progressively enhanced design of the 4 Ps (correct)
- A 70 years old model, constantly evolving
- A reference system for consumer behavior
- The establishment of strategy in an operational way
What does François CASSIERE emphasize about the 7P of services marketing?
What does François CASSIERE emphasize about the 7P of services marketing?
- Deep transformations and ruptures (correct)
- Overexploitation of human and natural resources
- End of the cycle based on principles of rationality
- The establishment of strategy in an operational way
What is the impact of the increasing role of the consumer, as per François CASSIERE?
What is the impact of the increasing role of the consumer, as per François CASSIERE?
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What clash does François CASSIERE mention in understanding the issues related to consumer behavior?
What clash does François CASSIERE mention in understanding the issues related to consumer behavior?
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