The Empowered Consumer
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Questions and Answers

According to the 3i Principles of digital marketing, which principle emphasizes the importance of tweaking a digital marketing campaign in response to user interaction?

  • Initiate
  • Iterate (correct)
  • Integrate
  • Innovate

    • What is the starting and finishing point for all digital activities according to the Initiate principle of digital marketing?

  • The customer (correct)
  • The marketer
  • The company
  • The product

    • What is the importance of integrating reporting sources in digital marketing?

  • To improve the effectiveness of another digital channel
  • To facilitate a two-way conversation with customers
  • To gather data in a way that allows you to make good business decisions (correct)
  • To use information gathered from your digital marketing efforts and integrate it into your traditional marketing strategy

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