Podcast
Questions and Answers
True or false: Your brand plays a role in the life of your customer, beyond the transaction?
True or false: Your brand plays a role in the life of your customer, beyond the transaction?
True
True or false: Your brand only serves the purpose of generating revenue?
True or false: Your brand only serves the purpose of generating revenue?
False
True or false: The role of your brand impacts the lives of your audience?
True or false: The role of your brand impacts the lives of your audience?
True
What is the role of a brand in the life of a customer?
What is the role of a brand in the life of a customer?
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What should you use for motivation in defining your brand's role?
What should you use for motivation in defining your brand's role?
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What becomes a key ingredient in your positioning strategy?
What becomes a key ingredient in your positioning strategy?
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What does the future world around your brand look like?
What does the future world around your brand look like?
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Why is it important for a brand to know where it’s going?
Why is it important for a brand to know where it’s going?
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What does the direction of a brand act as?
What does the direction of a brand act as?
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