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Questions and Answers
Which social media platform is mentioned in the text as being used to enhance engagement and raise awareness towards a brand?
What is the focus of the study mentioned in the text?
What type of events and festivals are used as the research context in the study?
What type of analysis was conducted to visualize hashtag usage in the study?
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What feature was found to be the most popular in food festivals based on the findings?
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What is the significance of the 'camera eats first' notion?
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What type of experiences do gastronomic events lay the groundwork for, according to the text?
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Which field, apart from general tourism, embraces advanced technologies to create immersive and participatory experiences, as mentioned in the text?
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What is considered the core of culinary tourism, according to the text?
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What motivates visitors to attend food festivals, based on earlier literature mentioned in the text?
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Study Notes
Social Media and Brand Engagement
- Instagram is utilized to enhance engagement and raise brand awareness.
Study Focus
- The research examines the impact of social media on consumer engagement within gastronomic events.
Research Context
- Events and festivals related to gastronomy serve as the context for the study.
Analysis Conducted
- A content analysis was performed to visualize hashtag usage across social media platforms.
Popular Features in Food Festivals
- Photography opportunities are identified as the most popular feature at food festivals.
'Camera Eats First' Notion
- This concept highlights the tendency of visitors to prioritize taking photographs of food before consuming it, impacting their overall experience.
Gastronomic Events Experience Foundation
- These events lay the groundwork for memorable culinary experiences and interactions among attendees.
Advanced Technologies in Experiences
- The field of culinary tourism embraces advanced technologies to facilitate immersive and participatory experiences.
Core of Culinary Tourism
- The core component of culinary tourism is the exploration of local food and drink.
Visitor Motivation for Food Festivals
- Motivations for attending food festivals, as indicated by earlier literature, include the desire for social interaction and unique culinary experiences.
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Description
How well do you know the impact of hashtags on Instagram engagement? Test your knowledge with our quiz and discover the role hashtags play in increasing impressions, raising brand awareness, and reaching a wider audience on social media.
