The Body Shop: Brand Image and Awareness

<p>Consistent presentation over time</p> Signup and view all the answers

<p>To create a unique brand personality and story</p> Signup and view all the answers

<p>Benefits that consumers strongly associate with a brand and evaluate positively</p> Signup and view all the answers

<p>Benefits or attributes shared among different brands</p> Signup and view all the answers

<p>Analyze brand awareness levels in the market</p> Signup and view all the answers

<p>It should identify all relevant points-of-parity</p> Signup and view all the answers

<p>Clarifies the nature and benefits provided by the brand</p> Signup and view all the answers

<p>Combining luxury and performance in branding, as exemplified by BMW</p> Signup and view all the answers

<p>The means-end chain indicates the path consumers perceive value</p> Signup and view all the answers

<p>Reflecting the consumer's point of view regarding benefits</p> Signup and view all the answers

<p>Brand recognition involves identifying a brand when given as a cue, whereas brand recall involves retrieving a brand from memory based on product category.</p> Signup and view all the answers

<p>Utilizing repeated exposure of the brand to consumers.</p> Signup and view all the answers

<p>The value consumers place on a brand based on their perceptions and experiences.</p> Signup and view all the answers

<p>It allows the company to charge higher prices based on perceived value.</p> Signup and view all the answers

<p>Increasing familiarity through repeated exposure to ensure brand registration in memory.</p> Signup and view all the answers

<p>Brand recall is solely based on the consumer's previous purchase history.</p> Signup and view all the answers

<p>Frequent interaction with the brand through various channels.</p> Signup and view all the answers

<p>It reduces the number of brands considered in the purchasing decision.</p> Signup and view all the answers

<p>A positive brand image</p> Signup and view all the answers

<p>Stable customer loyalty</p> Signup and view all the answers

<p>Conducting brand proliferation</p> Signup and view all the answers

<p>Brand audits</p> Signup and view all the answers

<p>Higher consumer engagement</p> Signup and view all the answers

<p>A brand creates perceived differences among products.</p> Signup and view all the answers

<p>Core benefit</p> Signup and view all the answers

<p>It creates value that can lead to financial profits.</p> Signup and view all the answers

<p>On the basis of customer advice and financing options.</p> Signup and view all the answers

<p>Defining brand positioning.</p> Signup and view all the answers

<p>The financial value generated by customer perceptions.</p> Signup and view all the answers

<p>Dealing with rapidly changing consumer preferences.</p> Signup and view all the answers

<p>Identify the source or maker of the product</p> Signup and view all the answers

<p>Experience goods</p> Signup and view all the answers

<p>Personal risk</p> Signup and view all the answers

<p>Legal protection for unique product features</p> Signup and view all the answers

<p>Branding generates customer loyalty and trust in professional services.</p> Signup and view all the answers

<p>Creates confusion about product origins</p> Signup and view all the answers

<p>Creates barriers of entry for competitors</p> Signup and view all the answers

<p>Brands only exist for physical goods.</p> Signup and view all the answers

<p>Their quality is often determined by the seller's reputation.</p> Signup and view all the answers

<p>Name = The verbal identifier of a brand Logo = A graphic representation or symbol of a brand Package design = The exterior design of a product's container Symbol = An image that represents the brand</p> Signup and view all the answers

<p>Core benefit level = The fundamental need or want satisfied by the product Generic product level = The basic version of the product without any enhancements Augmented product level = The additional features or services provided with the product Potential product level = The future enhancements and transformations the product may undergo</p> Signup and view all the answers

<p>Brand positioning = Establishing a distinct place in the market for the brand Brand equity measurement = Evaluating the financial value associated with a brand Brand communication = Promoting the brand's identity and message Brand performance analysis = Assessing the brand's market success and customer perception</p> Signup and view all the answers

<p>Easier decision-making = Helps consumers choose among similar products Quality assurance = Indicates reliability and consistency Emotional connection = Fosters personal ties with brands Social status = Enhances perceived identity or prestige through brand ownership</p> Signup and view all the answers

<p>Brand Equity = Added value endowed to a product Brand Proliferation = Increase in the number of brands in a market Brand Management = Process of maintaining and improving a brand's image Brand Architecture = Organizational structure of multiple brands within a company</p> Signup and view all the answers

<p>Brand Positioning Model = Framework for defining a brand's unique stance Brand Resonance Model = Focuses on building emotional connections with consumers Brand Value Chain = Analysis of factors that contribute to brand value Brand Equity Model = Assessment of brand value and consumer perceptions</p> Signup and view all the answers

<p>Search goods = Products evaluated before purchase Experience goods = Products evaluated after usage Credence goods = Products difficult to evaluate even after purchase Physical goods = Tangible items that can be sold</p> Signup and view all the answers

<p>Business-to-Business = Selling to other companies High-tech products = Advanced technological devices Professional services = Services offered by specialists Online products = Digital goods available on the internet</p> Signup and view all the answers