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The Bottom of the Pyramid Strategy Quiz

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Questions and Answers

What does the 'bottom of the pyramid' approach emphasize?

The resilience and creativity of the poor (correct)

The need for strict regulatory control over the poor

The inability of the poor to make consumption choices

The dependency of the poor on external aid

What is one way in which the romanticized view of the poor harms them?

Overemphasis on microcredit for the poor

Too little emphasis on legal and social protection for the poor (correct)

Too much emphasis on fostering modern enterprises for the poor

Underemphasis on the role of the state in poverty reduction

What does the text suggest about the 'bottom of the pyramid' approach and employment opportunities for the poor?

It overemphasizes the role of the state in employment generation

It focuses solely on legal and regulatory mechanisms for employment

It neglects the importance of microcredit for employment

It underemphasizes fostering modern enterprises for the poor (correct)

What is the primary concern regarding the 'bottom of the pyramid' approach and poverty reduction?

<p>Gross underemphasis on the role of the state in poverty reduction</p> Signup and view all the answers

What is the author's affiliation mentioned in the text?

<p>Ross School of Business, University of Michigan</p> Signup and view all the answers

Study Notes

The Bottom of the Pyramid Strategy for Reducing Poverty: A Failed Promise

Movement emphasizing free markets to reduce poverty
Bottom of the pyramid approach romanticizes the poor as resilient and creative entrepreneurs
Harmful consequences of romanticized view of the poor
Insufficient emphasis on legal, regulatory, and social mechanisms to protect vulnerable consumers
Overemphasis on microcredit and underemphasis on fostering modern enterprises for employment
Gross underemphasis on the role and responsibility of the state in poverty reduction
Author: Aneel Karnani, Professor at the Ross School of Business, University of Michigan
JEL categories: O10 General (Economic Development), I30 General (Welfare and Poverty)
Keywords: Poverty reduction, bottom of pyramid, consumption choices, micro-entrepreneurs
The poor as value-conscious consumers
Empirical evidence on poverty and alcohol consumption
The poor as entrepreneurs and an attractive market

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Description

Test your knowledge of the bottom of the pyramid strategy and its impact on poverty reduction with this quiz. Explore the key concepts and arguments presented in Aneel Karnani's article from August 2009.