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Questions and Answers
What was the original purpose of coining the term 'triple bottom line'?
What was the original purpose of coining the term 'triple bottom line'?
- To establish a management concept for sustainability
- To challenge business leaders to reconsider their focus on profits (correct)
- To encourage businesses to increase their tradeoffs
- To promote a radical new approach to accounting
How has 'triple bottom line' thinking been largely perceived 25 years later?
How has 'triple bottom line' thinking been largely perceived 25 years later?
- As an ineffective management concept
- As a mere accounting tool for balancing tradeoffs (correct)
- As a way of improving the lives of people and the health of the planet
- As a radical new approach to business
What does John Elkington suggest as a management concept in the context of sustainability?
What does John Elkington suggest as a management concept in the context of sustainability?
- A continuation to outstrip planetary boundaries
- A radical new way forward for businesses
- A recall of the 'triple bottom line' thinking (correct)
- A focus solely on profits
Study Notes
The Origins of Triple Bottom Line
- The term 'triple bottom line' was originally coined to expand the traditional reporting framework to include social, environmental, and economic performance.
Perceptions of Triple Bottom Line 25 Years Later
- After 25 years, the concept of 'triple bottom line' is largely perceived as a way to integrate sustainability into business practices, recognizing the interdependence of economic, social, and environmental factors.
John Elkington's Management Concept
- John Elkington suggests that the 'triple bottom line' should be a management concept that prioritizes the simultaneous pursuit of economic prosperity, social justice, and environmental stewardship in the context of sustainability.
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Description
Learn about the origins and evolution of the 'triple bottom line' concept coined by John Elkington, and its current status as a business principle. Explore its intended purpose and how it has been implemented over the past 25 years.
