The Triple Bottom Line Concept
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Questions and Answers

What was the original purpose of coining the term 'triple bottom line'?

  • To establish a management concept for sustainability
  • To challenge business leaders to reconsider their focus on profits (correct)
  • To encourage businesses to increase their tradeoffs
  • To promote a radical new approach to accounting
  • How has 'triple bottom line' thinking been largely perceived 25 years later?

  • As an ineffective management concept
  • As a mere accounting tool for balancing tradeoffs (correct)
  • As a way of improving the lives of people and the health of the planet
  • As a radical new approach to business
  • What does John Elkington suggest as a management concept in the context of sustainability?

  • A continuation to outstrip planetary boundaries
  • A radical new way forward for businesses
  • A recall of the 'triple bottom line' thinking (correct)
  • A focus solely on profits
  • Study Notes

    The Origins of Triple Bottom Line

    • The term 'triple bottom line' was originally coined to expand the traditional reporting framework to include social, environmental, and economic performance.

    Perceptions of Triple Bottom Line 25 Years Later

    • After 25 years, the concept of 'triple bottom line' is largely perceived as a way to integrate sustainability into business practices, recognizing the interdependence of economic, social, and environmental factors.

    John Elkington's Management Concept

    • John Elkington suggests that the 'triple bottom line' should be a management concept that prioritizes the simultaneous pursuit of economic prosperity, social justice, and environmental stewardship in the context of sustainability.

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    Description

    Learn about the origins and evolution of the 'triple bottom line' concept coined by John Elkington, and its current status as a business principle. Explore its intended purpose and how it has been implemented over the past 25 years.

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