Fragrance Power and Marketing Quiz
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Questions and Answers

Salespeople are dressed smartly in ______, and each type of perfume is sold in a distinctively shaped bottle.

black

In perfume sales, the emphasis is on ______ at least as much as on the product.

presentation

France’s main competitor in the global perfume market is the ______, where image is all-important.

United States

Celebrity-branded scents fill the market, each preceded by advertisements and TV appearances designed to create ______.

<p>hype</p> Signup and view all the answers

It is easy to be confused about which ______ to buy.

<p>perfume</p> Signup and view all the answers

Perfume is considered a promise in a ______

<p>bottle</p> Signup and view all the answers

Customers connect a fragrance to luxury, attraction, or a certain ______

<p>attitude</p> Signup and view all the answers

Memory and smell are closely connected in our ______

<p>brains</p> Signup and view all the answers

A good fragrance is a balance between naturals and ______

<p>synthetics</p> Signup and view all the answers

Profits in the perfume business can be very ______

<p>high</p> Signup and view all the answers

In a Paris perfume store, famous perfumes are displayed and guarded like works of art in the nearby ______ Museum

<p>Louvre</p> Signup and view all the answers

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