Article 2 (Age of Continuous Connection)

What is the new approach that companies can take to address customers' needs?

Which of the following is NOT one of the stages in the traditional customer journey?

What are the benefits of innovative technologies for companies today?

What is a disadvantage of the old approach where companies interacted with customers episodically?

What do companies achieve by building much deeper ties with customers through innovative technologies?

What is the main focus for digitally transforming incumbents?

What is the purpose of the strategies identified in the text?

Which strategy involves providing customers with services and products they have asked for and doing so as quickly as possible?

Which strategy involves companies actively helping customers after they have figured out what they need but before they have decided how to fill that need?

Which strategy involves proactively reminding customers of their needs and encouraging them to take steps to achieve their goals?

Which strategy allows companies to meet customers' needs even before they realize they have that need?

What is the fourth stage of a connected strategy that transforms stand-alone experiences into long-lasting, valuable relationships?

What does the repeat dimension of a connected strategy help companies do at an individual customer level?

What does the repeat dimension of a connected strategy help companies do at the population level?

What is the importance of connected strategies for companies?