Article 2 (Age of Continuous Connection)
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Questions and Answers

What is the new approach that companies can take to address customers' needs?

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Which of the following is NOT one of the stages in the traditional customer journey?

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What are the benefits of innovative technologies for companies today?

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What is a disadvantage of the old approach where companies interacted with customers episodically?

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What do companies achieve by building much deeper ties with customers through innovative technologies?

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What is the main focus for digitally transforming incumbents?

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What is the purpose of the strategies identified in the text?

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Which strategy involves providing customers with services and products they have asked for and doing so as quickly as possible?

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Which strategy involves companies actively helping customers after they have figured out what they need but before they have decided how to fill that need?

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Which strategy involves proactively reminding customers of their needs and encouraging them to take steps to achieve their goals?

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Which strategy allows companies to meet customers' needs even before they realize they have that need?

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What is the fourth stage of a connected strategy that transforms stand-alone experiences into long-lasting, valuable relationships?

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What does the repeat dimension of a connected strategy help companies do at an individual customer level?

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What does the repeat dimension of a connected strategy help companies do at the population level?

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What is the importance of connected strategies for companies?

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