Article 2.1

What is the traditional customer journey broken down into?

What is the advantage of the new connected strategies mentioned in the text?

What are the two key factors for digitally transforming incumbents according to the text?

What is the main focus of companies using innovative technologies mentioned in the text?

What is the new approach for companies in addressing customers' needs according to the text?

What can companies achieve by using new connected strategies according to the text?

What is the disadvantage of the old approach mentioned in the text?

Which strategy involves providing customers with services and products they have asked for and doing so as quickly as possible?

Which strategy involves companies helping customers after they have figured out what they need but before they have decided how to fill that need?

Which strategy proactively reminds customers of their needs and encourages them to take steps to achieve their goals?

Which strategy allows companies to meet customers' needs even before they realize they have that need?

What is the fourth stage in a connected strategy that transforms stand-alone experiences into long-lasting relationships?

Which form of learning does the repeat dimension of a connected strategy help companies with at the individual customer level?

Which form of learning does the repeat dimension of a connected strategy help companies with at the population level?

What is the positive feedback effect of a company understanding a customer better in a connected strategy?