TH2303 Introduction to TQM in Tourism
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Questions and Answers

What are the two main elements of tourism?

  • Travel to and from a destination (correct)
  • Overnight stay outside permanent residence (correct)
  • Food and beverage service
  • Cultural experiences
  • The tourism and hospitality industries function independently of each other.

    False

    What defines the hospitality industry?

    It focuses on customer satisfaction and provides pleasure, luxury, enjoyment, and experiences.

    Tourism and hospitality products are characterized by _____ , _____ , _____ , _____ , and _____ .

    <p>intangibility, inseparability, perishability, variability, absence of ownership</p> Signup and view all the answers

    Which of the following is NOT a characteristic of tourism products?

    <p>Durability</p> Signup and view all the answers

    What does perishability refer to in tourism?

    <p>Products and services that cannot be stored for sale at a future date.</p> Signup and view all the answers

    Purchasing an airline ticket means owning a seat on the flight.

    <p>False</p> Signup and view all the answers

    Which characteristic of tourism products indicates high variability?

    <p>Variability</p> Signup and view all the answers

    What is seasonality in the context of tourism?

    <p>Predictable changes over a year in a business or economy based on seasons.</p> Signup and view all the answers

    Study Notes

    Overview of Tourism and Hospitality Industry

    • Tourism is a major economic sector comprising travel, lodging, retail, and entertainment, fulfilling the needs of tourists.
    • It also serves as a socio-cultural activity, offering cultural experiences to various tourist markets.

    Key Characteristics of Tourism

    • Main Elements: Involves movement (travel to and from a destination) and overnight stays outside a permanent residence.
    • Temporary Nature: Movement is temporary, showing intention for guests to return home.
    • Distinct Activities: Tourist activities differ from those of locals, emphasizing leisure over work-related tasks.

    Hospitality Industry Insights

    • The hospitality sector is extensive and rapidly growing, emphasizing customer satisfaction.
    • Focuses on pleasure, luxury, enjoyment, and unique experiences rather than essential services.
    • Services include meals and accommodations, illustrating the relationship between tourism and hospitality.

    Symbiotic Relationship

    • Tourism and hospitality are interdependent; one cannot succeed without the other.
    • Example: Tourists need accommodation (hospitality) while visiting attractions (tourism).

    Combined Industry Functioning

    • Both sectors collectively meet customer needs, providing necessary products and services.
    • Significant emphasis on human interaction in both sectors, crucial for customer satisfaction and service quality.

    Distinct Characteristics of Tourism and Hospitality Products

    • Intangibility: Services can't be experienced before purchase; only tangible proof like tickets exists.
    • Inseparability: Tourism products (services) cannot be separated from their providers; consumption occurs at the location.
    • Perishability: Services cannot be stored for future sales; they are time-sensitive.
    • Variability: Quality of services can fluctuate based on the provider and situational factors.
    • Absence of Ownership: Customers acquire rights to use services (e.g., hotel rooms, flight seats) but do not own them.
    • Manufactured by Many Producers: Tourism products comprise various specialized components created by different sectors.
    • Seasonality: Tourism experiences predictable seasonal changes affecting demand and service availability.

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    Description

    Explore the fundamentals of Total Quality Management (TQM) specifically within the context of the tourism and hospitality industry. This quiz covers essential concepts, characteristics, and the impact of TQM practices on enhancing customer experiences in tourism. Understand the socio-cultural aspects that influence tourism as an economic activity.

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