Test Your Knowledge on the Power of Messaging and Attitudes
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Questions and Answers

Which of the following is an example of messaging seeking to change behavior?

  • A post on social media about a vacation
  • A friendly text from a friend
  • An advertisement for a new product (correct)
  • A news article about the weather
  • What is the goal of advertising?

  • To make people indifferent towards a product
  • To make people buy a product (correct)
  • To make people dislike a product
  • To make people ignore a product
  • How can media messages affect the receiver?

  • By making them feel sad
  • By making them change their attitudes (correct)
  • By making them forget the message
  • By making them feel happy
  • Study Notes

    • All messages affect attitudes and behavior.
    • Advertising is a clear example of messaging that seeks to change behavior.
    • The goal of advertising is to make people buy a product.
    • Not all messages have to cause a big behavioral change.
    • Ignoring a message is still a behavioral response to it.
    • Political views on social media are an attitude response.
    • Attitudes can be affected by how a subject is taught or perceived.
    • Media messages have the power to affect the receiver.
    • Understanding this principle is important.
    • "Words have power."

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    Description

    Discover the power of messaging and how it can affect attitudes and behavior with this insightful quiz. From advertising to social media, explore how different types of messages can influence our actions and beliefs. Learn about the goal of advertising, the impact of political views on social media, and how attitudes can be shaped through perception and education. Test your knowledge of this important principle and understand why the phrase "words have power" holds true.

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