Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
Which of the following is an example of messaging seeking to change behavior?
Which of the following is an example of messaging seeking to change behavior?
- A post on social media about a vacation
- A friendly text from a friend
- An advertisement for a new product (correct)
- A news article about the weather
What is the goal of advertising?
What is the goal of advertising?
- To make people indifferent towards a product
- To make people buy a product (correct)
- To make people dislike a product
- To make people ignore a product
How can media messages affect the receiver?
How can media messages affect the receiver?
- By making them feel sad
- By making them change their attitudes (correct)
- By making them forget the message
- By making them feel happy
Flashcards are hidden until you start studying
Study Notes
- All messages affect attitudes and behavior.
- Advertising is a clear example of messaging that seeks to change behavior.
- The goal of advertising is to make people buy a product.
- Not all messages have to cause a big behavioral change.
- Ignoring a message is still a behavioral response to it.
- Political views on social media are an attitude response.
- Attitudes can be affected by how a subject is taught or perceived.
- Media messages have the power to affect the receiver.
- Understanding this principle is important.
- "Words have power."
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
