Technology and Society Quiz

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Questions and Answers

How does society influence technology?

Society shapes technology based on needs and demands. (correct)

Society only affects technology after it has been developed.

Technology is solely driven by commercial interests.

Technology evolves randomly without societal input.

What does the term 'pervasive' refer to in the context of media?

Media presence that is vast and influences decisions. (correct)

Media that is strictly controlled and limited.

Media that exists primarily in digital format.

Media that is only available during certain events.

What is a significant effect of technology on society?

It causes a decrease in social interaction.

It restricts communication between people.

It eliminates the need for personal devices.

It leads to a stronger technical society reliant on devices. (correct)

What can be inferred about the relationship between media and its audience?

There is a reciprocal relationship where both need each other. Signup and view all the answers

How does a 'running watch' exemplify society's influence on technology?

It reflects societal demands for more advanced features. Signup and view all the answers

What does 'ubiquitous' mean in the context of media's role in daily life?

Media is consistently available and blends into daily activities. Signup and view all the answers

What effect does constant engagement with media have on individuals?

It can influence individuals consciously and subconsciously. Signup and view all the answers

Why is audience engagement critical for media outlets?

It determines the survival and relevance of media. Signup and view all the answers

What is likely to be a long-term consequence of the trend towards sharing more online?

A mix of positive and negative consequences. Signup and view all the answers

Why is media described as omnipresent in society?

It has been integrated deeply into everyday experiences. Signup and view all the answers

What term describes information that spreads rapidly but is typically unreliable?

Disinformation campaign. Signup and view all the answers

Which of the following describes the nature of media today?

Media is accessed in real-time, anytime, anywhere. Signup and view all the answers

What is a common misconception about early social media discussions?

They often underestimated the long-term potential and risks. Signup and view all the answers

What does the phrase 'free labor by commercial corporations' refer to?

The commodification of personal data and content. Signup and view all the answers

What is the result of people sharing their lives in 'Life in a Day' films?

It makes individual life experiences feel special. Signup and view all the answers

Which statement best captures the relationship between media and daily life?

Media is often a background aspect, blending into life. Signup and view all the answers

What does it mean when we say 'media disappear'?

Media usage becomes intuitive and habitual. Signup and view all the answers

How do media subtly structure our lives?

They influence our observations and feelings indirectly. Signup and view all the answers

What is expressed by the statement 'people love media'?

People have a wide range of emotional responses toward media. Signup and view all the answers

What does the Truman Show illustrate about media and corporations?

They can shape reality and control perceptions. Signup and view all the answers

What is a potential negative outcome of normalization of surveillance culture?

Gradual erosion of personal privacy. Signup and view all the answers

What is a likely effect of social conformity due to media influence?

Pressure to conform to societal norms and expectations. Signup and view all the answers

What is one of the positive outcomes of surveillance culture?

Enhanced accountability and transparency in society. Signup and view all the answers

Why might someone prefer to explore the world rather than live a scripted reality like Truman?

To have the freedom to choose their experiences. Signup and view all the answers

What is remediation in the context of media?

The combination of older media elements with new features. Signup and view all the answers

What is a significant challenge associated with the rise of social media?

The rapid spread of misinformation. Signup and view all the answers

Which of the following is NOT considered a 'dark side' of media?

Redundant access to information. Signup and view all the answers

How do people typically relate to media?

With a range of strong emotions. Signup and view all the answers

What impact can the death of media have on democratic societies?

Increased digital divide and exclusion. Signup and view all the answers

What is a potential mental health effect associated with the rise of social media?

Development of depression. Signup and view all the answers

What could be a future outcome of the interconnectedness of media?

One device unifying all media functionalities. Signup and view all the answers

What is essential for fostering a healthier media environment?

Awareness of the dark aspects of media. Signup and view all the answers

What are potential concerns raised regarding the impact of social media on personal narratives?

Authenticity of personal narratives Signup and view all the answers

Which of the following best describes 'The Social Dilemma'?

An exploration of how media can empower and disempower users. Signup and view all the answers

What does the rapid spread of unchecked media contribute to?

Potential for misinformation and misunderstanding. Signup and view all the answers

What does studying media critically entail?

Exploring moral and ethical issues involved in media. Signup and view all the answers

What can remix culture in media lead to regarding perceptions of originality?

Confusion over what is considered the real narrative. Signup and view all the answers

What is a primary effect of media being largely unrestricted?

The potential for trends to escalate quickly. Signup and view all the answers

How does social media impact understanding and empathy among its users?

It can lead to a lack of understanding and empathy. Signup and view all the answers

What is one positive aspect that can be derived from media consumption?

It can be a source of pleasure. Signup and view all the answers

Study Notes

Technology & Society

Technology impacts society and vice versa.
Example: Stopwatches evolving into sports watches to meet societal needs.
Social media can influence purchasing decisions and generate pressure for the latest tech.

Media in Society

Media is pervasive and ubiquitous: present everywhere, integrated into everyday life, accessible across platforms.
Media needs an audience for survival, engagement = revenue and influence.
Three key qualities of our experience with media:
- Media disappears: use is intuitive, often subconscious.
- Media are what people do: media is involved in many aspects of daily life.
- People love media: Media is personal, evokes strong emotions.

The Truman Show

The film explores the power of media and corporations in shaping reality and influencing opinions.
Truman ultimately chooses to break free from the constructed reality, suggesting a desire for autonomy and authenticity.

Surveillance Culture

Increasing normalization of surveillance, gradual loss of privacy, social conformity, and power shifts.
Potential benefits include increased accountability, enhanced security, and technological innovation.
Long-term consequences depend on how society manages the ethical, legal, and social implications.

Media's Permanence

Media has been deeply integrated into society and history.
Continuous development and evolution of media are inevitable.

Information Overload

Rapidly spreading information, often unreliable or part of a disinformation campaign.

Always ON

Difficulty disconnecting from devices, media's pervasive influence on experiences, relationships, and worldviews.
Constant accessibility and visibility across platforms, conscious and subconscious influence.

Techno Myopia

Overemphasis on short-term benefits of technology, neglecting long-term risks and societal consequences.
Example: Social media bringing people closer together vs. potential for division and misinformation.

The Digital Divide

Lack of access to technology and internet can lead to exclusion from information and opportunities.

Media's Dark Side

Misinformation, privacy concerns, cyberbullying, and mental health impacts.
Loss of diverse voices, cultural loss, economic consequences, reduced access to information.

Remix Culture

Media constantly remixes older forms into newer ones.
Remediation: Each medium builds on previous ones while adding new features.
The constant remixing can lead to questioning authenticity and trust in information.

Media and Power

Social media can simultaneously empower and disempower individuals.
Highlighting manipulation, addiction, and polarization while also providing avenues for education and advocacy.

Media's Exponential Growth

Media's pervasiveness leads to rapid spread of trends and issues.
Unmonitored media can amplify problems and spread quickly.

Unintended Consequences of Media

Misinformation, feelings of entrapment, lack of understanding and empathy.

Media & Commercial Interests

Commercial entities use media for marketing and influence consumer behavior.
Examples: Kendall Jenner Pepsi ad, Harry Styles & Adidas.

Media's Value

Media provides pleasure and enjoyment for most people.

Critical Media Literacy

It is important to approach media critically, considering moral and ethical implications.

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Description

Test your knowledge on the interplay between technology and society, exploring how technological advancements shape social behaviors and media influences purchasing decisions. Delve into key concepts such as media's pervasive presence and the impact of the film 'The Truman Show' on perceptions of reality and authenticity.