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Summary

This document is a study guide introducing the concepts of media and technology, exploring how people interact with them, and the impact of both on society. It also examines the pervasiveness and ubiquity of media in everyday life.

Full Transcript

I would say that it is both. People choose what they do with technology and how they use in, that means that society would shape technology, it is made for what people need. On the other hand, technology shapes society because everyone is influenced by having technology. That's also why we live in m...

I would say that it is both. People choose what they do with technology and how they use in, that means that society would shape technology, it is made for what people need. On the other hand, technology shapes society because everyone is influenced by having technology. That's also why we live in media and not with. Most of us won't know what to do without their phone or laptop. That's how it shapes a very technical society. For example, getting influenced on social media to get certain stuff. As well as always having the newest version of a phone or iPad or laptop. An example for society shaping technology would be a stopwatch turning into a sports/running watch. Society wanted and needed more, that's why most of us have sports watches. We all live the same life. Sometimes it seems as if people online are living the best life's and we get insecure about that. The film shows us that these perfect online life's are a small percentage. They offer an unique window on contemporary life in media as documented a decade apart. We can consider the collapse of the boundaries between media and (everyday) life and the subsequent mediation of everything. 3. ***A.*** media are pervasive and ubiquitous: media is everywhere, you can't switch media off. Everything Is mediated. Media is part of an experience and an ambience. **Pervasive =** widespread, all-encompassing, present everywhere. Media being accessible and visible across different platforms. Media is integrated deeply into everyday experiences and interactions, influencing people both consciously and subconsciously. **ubiquitous =** it's so widespread and easily accessible that it becomes part of the fabric of daily life, often blending into the background. refers to content that can be consumed anytime, anywhere, whether through smartphones, computers, televisions, or other digital devices. Refers to how people are constantly engaging with media throughout their day, from morning news apps to streaming services on the go. 4. ***"Media need us as much as we need media, a give-and-take that opens up opportunities for intervention, for ways of doing (and designing) thinks and experiences differently."*** Media needs us to stay alive, if we all stop using media it dies. Audience attention = revenue. Engagement = influence and credibility. A large and engaged audience gives media outlets power in shaping public discourse, setting agendas, and influencing cultural trends. A lot of media platforms need subscribers to earn money. If we stop using it they'll all be bankrupt in no time. 5. Three essential qualities of people's experience in and with media: - ***Media disappear***, in that the ways people use and think of media tends to be highly intuitive, ritualistic, and blissfully unaware of the inner workings of media \> *we just do media.* We're not thinking about it anymore, everything we do involves media and it is turning into something normal. - ***Media are what people do,*** in that everything people do in life either directly or indirectly involves media of some kind, subtly structuring, stimulating, and specifying what we observe, feel, process, and perform. *For example, when you go with public transport you have to find out what time the bus goes, you'll look at 9292 or some other app instead of just looking at the paper in the busstation.* - ***People love media,*** in that our primary relation with media is both intimate and emotional, as people take their media intensely personally, having a range of strong feelings about media -- ranging from passion and excitement to frustration and fear. *For example, we treat media as if they are a baby. Thinking about our instagram feed, how we want it to look. We love media, how we can use it, how we see it etc..* 6. Truman show says about media: the media and big corporations have excessive power and control over society and people's opinions. Mass media has a way of making, and then simply becoming, reality. If Truman had stayed, he would have to make an effort to be happy with the illusion. He wants to explore and see more of the world. He won't let anyone dictate his fate. I would leave, I wouldn't want to always live the same day as a perfect life. I love traveling and deciding what I want, not other people deciding what I have to do. 7. There will be a normalization of surveillance culture, an erosion of privacy (so gradual loss of privacy), social conformity and pressure, power shifts and citizen empowerment. We will just accept that they'll be seen eveywhere and that everyone can film them or can take picture's of them. Often you don't even know you're on a picture which is posted by a whole other person. Some positive outcomes: increased accountability and transparency, enhanced security, and technological innovation. The long-term result of this trend will likely be a mix of both positive and negative consequences, depending on how society navigates the ethical, legal, and social implications. We will continue to get more and more comfortable sharing everything online. We will continue watching each other as we do now, there will be just more to see. 8. Neither. Media has been omnipresent for a long time now, that it has been integrated into our society and history. Media is developing and keeps developing at the same rate it is now, and we will never be able to switch it off. 9. A rapidly spreading large amount of information about a problem that is typically unreliable or the product of a disinformation campagin. 10. We can't switch media off. It has become difficult to switch off any of our devices. Everything is mediated: all our experiences, relationships, and ways of making sense of the world around us involve and are shaped and influenced by media. widespread, all-encompassing, present everywhere. Media being accessible and visible across different platforms. Media is integrated deeply into everyday experiences and interactions, influencing people both consciously and subconsciously. Media are always on, impossible to (completely) turn off. 11. It's so widespread and easily accessible that it becomes part of the fabric of daily life, often blending into the background. refers to content that can be consumed anytime, anywhere, whether through smartphones, computers, televisions, or other digital devices. Refers to how people are constantly engaging with media throughout their day, from morning news apps to streaming services on the go. The notion that media are everywhere, impossible to (completely) escape from. 12. In the early days of social media, a lot of arguments were techno myopic (focusing on the benefits while neglecting the long-term risks and societal consequences). An example of a techno myopic argument is **social media will bring people closer together and democratize communication.** People tend to overestimate the short-term imact of technology whole simultaneously underestimating the long-term potential 13. 1\. The use of all of us as free labor by commercial corporations. 14. *In the "Life in a Day" films, people share their life online -- on the one hand this makes people quite special, as their lives are truly unique. On the other hand, because of universal comparison, their lives seem quite similar so those of so many others. What is an appropriate scholarly way to settle this debate?* **D. It would be interesting to investigate what makes people think they are special** 15. Almost everything media does has the same outcome and does the same. The literal meaning is that it is lacking in originality, obvious and boring. Because we live in media, we're so used to it, it's not as exciting anymore. When I buy a new phone, I'm very excited, but after a while it gets boring because it is the same as it ever was. 16. The two key issues highlighted throughout the book are explicitly related to The Truman Show: A \> when using media, mediated reality adapts itself to your experience, just like Truman's world changes when he does something unexpected. D \> When we use media in everyday life, everything we do gets recorded and archived, just like Truman's life videotaped 24/7. 17. Our experiences, thoughts, and interactions are constantly influenced by media. How media shapes our understanding of the world. It emphasizes that our perceptions and realities are filtered through various media forms. Think about constant connectivity, influence on perception, interconnectedness and critical awareness. Media is not just a tool we use but a fundamental aspect of our existence that shapes our understanding and interactions in profound ways. 18. Three essential qualities of people's experience in and with media: - ***Media disappear***, in that the ways people use and think of media tends to be highly intuitive, ritualistic, and blissfully unaware of the inner workings of media \> *we just do media.* We're not thinking about it anymore, everything we do involves media and it is turning into something normal. - ***Media are what people do,*** in that everything people do in life either directly or indirectly involves media of some kind, subtly structuring, stimulating, and specifying what we observe, feel, process, and perform. *For example, when you go with public transport you have to find out what time the bus goes, you'll look at 9292 or some other app instead of just looking at the paper in the busstation.* - ***People love media,*** in that our primary relation with media is both intimate and emotional, as people take their media intensely personally, having a range of strong feelings about media -- ranging from passion and excitement to frustration and fear. *For example, we treat media as if they are a baby. Thinking about our instagram feed, how we want it to look. We love media, how we can use it, how we see it etc..* 19. All media are interdependent, in that media are always a remix of older media forms and newer ones. The process whereby each medium contains elements of previous media while combining these and adding new options and features is called remediation. Older media get swallowed up whole, becoming part of such digitally connected technologies as televisions, tablets, and phones. Expect that this development will eventually lead to one superior kind of device that combines all the elements and functionalities of the media we like to use, one device to rule them all. 20. The dark side of media when media are born are that there is more misinformation. With the rise of social media, the high speed of false information has become a significant issue. It also comes with privacy concerns. The collection and use of personal data can lead to breaches of privacy, surveillance etc.. There will be more harassment, so called cyberbullying and it can have effect on the mental health (depression etc.). while media can serve many beneficial purposes, its emergence has also brought about significant challenges that impact individuals and society. Awareness of these dark aspects is essential for developing critical media literacy and fostering a healthier media environment. 21. The dark side of media when media die can be the loss of diverse voices, a cultural loss, economic consequences, reduced access to information and a digital divide. Those without access to technology or the internet may find themselves excluded from information and conversations. The death of media can have far-reaching implications, affecting cultural representation, public discourse, access to information, and the overall health of democratic societies. Awareness of these consequences is essential for fostering a resilient and diverse media landscape. 22. Paranoia 23. Connection and enabling people to share their experiences 24. Raise concerns about privacy invasion, the authenticity of personal narratives, and the impact of curated identities on mental health and social dynamics. 25. \"The Social Dilemma\" (2020) is a good example of how media can simultaneously emancipate and disempower. It empowers viewers through education and advocacy while also highlighting the manipulative aspects of social media that can lead to addiction and polarization. This emphasizes the importance of context and individual agency in navigating the complexities of media consumption. 26. Because everybody uses and lives media, it gets/is really big. When we can't monitor it anymore, it also speeds up issues or trends in media. If you already look at stuff that is trending. When left unsupervised, it increases very quick, and a lot of people will participate. Media spreads fast, and only monitored media can stay the same and go at a normal speed. When nobody is looking, it can spread like a virus. 27. It can lead to misinformation and people thinking the wrong things. People may find themselves trapped. It can cause lack of understanding and empathy. 28. Kendall Jenner being in a Pepsi commercial or Harry Styles only wearing Adidas shoes. 29. *It is crucially important that we study media critically, and always explore the moral and ethical issues involved. At the same time, we should never forget that media -- to most people, most of the time -- are a source of great:* C, pleasure 30. Remix culture is used a lot in songs for example. Because there was an original and people made a parody or cover, people's perspective gets different about what is the true/real one. Can we trust everyone? Everything is being reused and remixed which makes people question whether they should believe and trust the first thing or the other.

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