10 Questions
What is the primary purpose of social media, as mentioned in the text?
To share ideas, thoughts, and information through virtual networks
How many people are connected online through the universal platform (internet), as per the text?
3 billion
What is one of the key advantages of using social media for political campaigners, according to the text?
Reduced cost compared to traditional advertising mediums
What aspect of society does social media have a strong impact on, as highlighted in the text?
Business and careers
Why do political campaigners need to invest in digital marketing campaigns according to the text?
To compete effectively with rival parties
How can social media be used as an awareness tool?
To spread information about dramatic events
What can immigrants do using social media in a new country?
Contact fellow countrymen for information
How has the recruitment industry utilized social media?
To source and vet candidates
Which companies are mentioned as examples of using social media for marketing strategies?
Facebook and Google
What is one way social media has been utilized by commercial organizations?
Using social media campaigns as businesses
Study Notes
Social Media as Awareness Tool
- Social media is a valuable medium for spreading awareness about dramatic events and warning others about risky routes.
- Immigrants can use social media to contact fellow countrymen, gather information about visas, permits, government authorities, and living costs.
Social Media as Commerce Tool
- Social media has attracted huge commercial interest, with thousands of organizations worldwide using it for business.
- Companies like Facebook and Google use social media to pull user information for marketing strategies.
- Social media campaigns can drive users to websites using marketing promotions and other strategies.
Social Media as Recruitment Tool
- Social media is being used by recruiters to source and vet candidates.
- Recruitment agencies have been aware of social media's potential for the past ten years.
- Facebook and YouTube provide a platform for people to connect, share opinions, and exchange knowledge about jobs and interviews.
Social Media in General
- Social media is a computer-based technology that facilitates the sharing of ideas and information through virtual networks and communities.
- Social media is an internet-based platform that allows quick electronic communication of content.
- The power of social media is an indisputable force in the world, with three billion people connected online.
Social Media as Political Tool
- Social media provides a platform for people to express and share views, forming political and social opinions.
- It allows political campaigners to create a political market platform, influencing public opinion in the desired direction.
- Political campaigners must invest in digital marketing campaigns to compete with rival parties.
Test your knowledge about the impact and influence of social media in the modern world. Explore how virtual networks and communities have transformed communication through computer-based technologies.
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