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Questions and Answers
What is the primary purpose of a SWOT analysis?
What is the primary purpose of a SWOT analysis?
- To create a comprehensive marketing plan
- To determine the financial performance of a company
- To identify the internal and external factors that are favorable and unfavorable to achieving business objectives (correct)
- To analyze consumer behavior
Which category of a SWOT analysis focuses on characteristics that place the business at a disadvantage relative to others?
Which category of a SWOT analysis focuses on characteristics that place the business at a disadvantage relative to others?
- Threats
- Opportunities
- Strengths
- Weaknesses (correct)
What are the elements in the environment that could cause trouble for the business or project, according to a SWOT analysis?
What are the elements in the environment that could cause trouble for the business or project, according to a SWOT analysis?
- Threats (correct)
- Strengths
- Weaknesses
- Opportunities
Which characteristics do the strengths and weakness categories in a SWOT analysis primarily focus on?
Which characteristics do the strengths and weakness categories in a SWOT analysis primarily focus on?
In a SWOT analysis, what do weaknesses refer to?
In a SWOT analysis, what do weaknesses refer to?
Which of the following best describes strengths in a SWOT analysis?
Which of the following best describes strengths in a SWOT analysis?
What is the main characteristic of opportunities in a SWOT analysis?
What is the main characteristic of opportunities in a SWOT analysis?
What do threats represent in a SWOT analysis?
What do threats represent in a SWOT analysis?
What does SWOT stand for?
What does SWOT stand for?
What is the purpose of identifying SWOTs in a business context?
What is the purpose of identifying SWOTs in a business context?
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Study Notes
SWOT Analysis Overview
- The primary purpose of a SWOT analysis is to identify and evaluate the internal and external factors that can impact a business or project.
Understanding SWOT Components
- The weaknesses category focuses on characteristics that place the business at a disadvantage relative to others.
- Threats refer to the elements in the environment that could cause trouble for the business or project.
Strengths and Weaknesses
- The strengths and weaknesses categories primarily focus on internal characteristics of the business.
- Weaknesses refer to the internal characteristics that put the business at a disadvantage.
- Strengths refer to the internal characteristics that give the business an advantage.
Opportunities and Threats
- Opportunities are characterized by external factors that the business can leverage to its advantage.
- Threats represent external factors that could harm the business.
SWOT Definition
- SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Purpose of SWOT Analysis
- The purpose of identifying SWOTs in a business context is to identify and evaluate the internal and external factors that can impact a business or project.
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