Business Strategy and SWOT Analysis
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Questions and Answers

What is the primary goal of strategic planning?

  • To predict future trends and identify potential projects
  • To calculate the net present value of a project
  • To analyze strengths and weaknesses of an organization
  • To determine long-term objectives and select potential projects (correct)
  • What does a higher NPV indicate about a project?

  • The project has a lower net monetary gain
  • The project has a lower return on investment
  • The project has a higher opportunity cost of capital
  • The project has a higher return on investment (correct)
  • What is the result of subtracting project costs from benefits and then dividing by the costs?

  • Net present value
  • Return on investment (correct)
  • Discount rate
  • Opportunity cost of capital
  • What is the purpose of discounting expected future cash inflows and outflows to the present point in time?

    <p>To calculate the net present value of a project</p> Signup and view all the answers

    What does ROI represent?

    <p>A percentage representing the return on investment</p> Signup and view all the answers

    What is the minimum acceptable rate of return on an investment?

    <p>Required rate of return</p> Signup and view all the answers

    How can the internal rate of return (IRR) be found?

    <p>By finding the discount rate that results in an NPV of zero</p> Signup and view all the answers

    What is the primary purpose of a weighted scoring model?

    <p>To provide a systematic process for selecting projects based on many criteria</p> Signup and view all the answers

    How are the weighted scores calculated in a weighted scoring model?

    <p>By multiplying the weight for each criterion by its score and adding the resulting values</p> Signup and view all the answers

    What is the purpose of assigning a weight to each criterion in a weighted scoring model?

    <p>To ensure that the weights add up to 100 percent</p> Signup and view all the answers

    Study Notes

    SWOT Analysis

    • SWOT analysis involves analyzing an organization's Strengths, Weaknesses, Opportunities, and Threats to determine the impact of a project on the organization.

    Strategic Planning

    • Strategic planning involves determining long-term objectives by analyzing an organization's strengths and weaknesses, studying opportunities and threats in the business environment, and predicting future trends.
    • Strategic planning helps organizations identify and select potential projects.

    Net Present Value (NPV) Analysis

    • NPV analysis is a method of calculating the expected net monetary gain or loss from a project by discounting all expected future cash inflows and outflows to the present point in time.
    • NPV indicates whether the return from a project exceeds the opportunity cost of capital.
    • Projects with higher NPVs are preferred to projects with lower NPVs if all other factors are equal.

    NPV Considerations

    • Some organizations refer to the investment year(s) for project costs as Year 0 instead of Year 1 and do not discount costs in Year 0.
    • The discount rate can vary, based on the prime rate and other economic considerations.
    • Costs can be entered as negative numbers instead of positive numbers, and costs can be listed before benefits.
    • Project managers should check their organization's preferred approach to calculating NPV.

    Return on Investment (ROI)

    • ROI is the result of subtracting the project costs from the benefits and then dividing by the costs.
    • ROI is always a percentage, and the higher the ROI, the better.
    • Many organizations have a required rate of return for projects—the minimum acceptable rate of return on an investment.
    • The internal rate of return (IRR) can be found by finding what discount rate results in an NPV of zero for the project.

    Payback Analysis

    • Payback analysis answers the question of how long it takes for a project to generate enough cash to pay back its initial investment.
    • Payback analysis can be used in conjunction with NPV and average annual return to evaluate projects.

    Weighted Scoring Models

    • A weighted scoring model is a tool that provides a systematic process for selecting projects based on many criteria.
    • To create a weighted scoring model, identify criteria important to the project selection process, assign a weight to each criterion, assign numerical scores to each criterion for each project, and calculate the weighted scores.
    • Weighted scoring models help organizations make informed decisions about which projects to select.

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    Description

    Learn about strategic planning, SWOT analysis, and its importance in business. Understand how to analyze strengths, weaknesses, opportunities, and threats to make informed decisions.

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