Survey Research Methods

To collect primary data

To gather information from a group of people

To understand what's happening in a particular area (correct)

To learn why a certain business activity is occurring

To measure customer attitudes (correct)

To analyze market trends

To collect secondary data

To identify characteristics and preferences of target customers

By analyzing market trends

By measuring customer satisfaction

By identifying characteristics and preferences (correct)

By collecting secondary data

<p>To understand what features they want in a new phone</p> Signup and view all the answers

<p>To measure customer satisfaction</p> Signup and view all the answers