Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following best describes the primary goal of survey research in business?
Which of the following best describes the primary goal of survey research in business?
- To collect primary data
- To gather information from a group of people
- To understand what's happening in a particular area (correct)
- To learn why a certain business activity is occurring
Why are surveys used in business research?
Why are surveys used in business research?
- To measure customer attitudes (correct)
- To analyze market trends
- To collect secondary data
- To identify characteristics and preferences of target customers
How can surveys help businesses understand their target customers?
How can surveys help businesses understand their target customers?
- By analyzing market trends
- By measuring customer satisfaction
- By identifying characteristics and preferences (correct)
- By collecting secondary data
What is the purpose of a smartphone company surveying people?
What is the purpose of a smartphone company surveying people?
Signup and view all the answers
How can a restaurant use surveys in their business?
How can a restaurant use surveys in their business?
Signup and view all the answers
