Survey Research Methods

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Questions and Answers

What is one of the benefits of using questionnaires in surveys?

They are more prone to respondent bias

They are less time-consuming than interviews

They are more expensive than interviews

They allow respondents to reflect on their responses (correct)

Which of the following is a challenge in survey design?

Neither A nor B

Both A and B (correct)

Questionnaire design issues

Sampling issues

What is a method of data generation or construction?

Focus groups

Case studies

Experiments

Group administration of questionnaires (correct)

According to Creswell et al. (2019), what is a consideration in survey design?

Sampling issues Signup and view all the answers

What is a benefit of using surveys in research?

They provide a snapshot of attitudes and opinions Signup and view all the answers

What is a type of survey administration?

All of the above Signup and view all the answers

What is a consideration in questionnaire design?

Question type Signup and view all the answers

What is a benefit of using face-to-face surveys?

They allow for more in-depth exploration of topics Signup and view all the answers

What is the recommended maximum number of questions in a questionnaire for children and teenagers?

100-120 Signup and view all the answers

Why should theoretical questions be avoided in a questionnaire?

They require too much knowledge and memory Signup and view all the answers

What is the purpose of using clear directions in a questionnaire?

To make the questionnaire more user-friendly Signup and view all the answers

What should be avoided when formulating questions in a questionnaire?

Making inaccurate assumptions Signup and view all the answers

Why should double-barreled questions be avoided in a questionnaire?

They are ambiguous Signup and view all the answers

What is the advantage of using a short introduction in a questionnaire?

It makes the questionnaire more user-friendly Signup and view all the answers

Why should questions that contain double-negatives be avoided in a questionnaire?

They are difficult to understand Signup and view all the answers

What should be considered when designing the response categories in a questionnaire?

The clarity of the questions Signup and view all the answers

What should be considered when designing a questionnaire?

The appearance of the questionnaire, question sequence, wording of questions, and response categories Signup and view all the answers

What is the purpose of considering the response categories in questionnaire design?

To ensure the respondent can provide accurate and reliable data Signup and view all the answers

What is a challenge in survey design?

Guaranteeing an optimal or ideal questionnaire Signup and view all the answers

What is an advantage of using multiple methods to generate data?

It minimizes the disadvantages of data generation or construction methods Signup and view all the answers

What should the instructions in a questionnaire be?

Concise, simple, and clear Signup and view all the answers

Why is the appearance of the questionnaire important?

It affects the respondent's willingness to complete the questionnaire Signup and view all the answers

What is the role of the researcher in questionnaire design?

A major role, as the design is an art and a science Signup and view all the answers

How many considerations are there in questionnaire design?

6 Signup and view all the answers

Study Notes

Survey research involves drawing comparisons between groups or populations.
Instrument design is a crucial aspect of survey research, which includes gaining feedback and identifying important attitudes, beliefs, and opinions.

Data Generation or Construction Methods

There are four methods to collect data from participants in a study:
- Group administration of questionnaires
- Postal or email surveys
- Telephone surveys
- Face-to-face surveys

Questionnaire Design

A questionnaire should be user-friendly, comprehensible, and have clear directions.
The font should not be too small, and the quality of the paper should be good.
The questionnaire should be relatively brief, with neat printing.
The completion time should be considered:
- Children and teenagers: less than 20 minutes
- Adults: less than 30 minutes
Short introduction, biographical questions, and similar topics should be kept together.
Question sequence should be logical, avoiding ambiguity or vagueness.
Wording of questions should be easily understood, avoiding double-barreled questions, leading questions, and theoretical questions.
Response categories should be considered, with interviewers helping respondents with any issues.

Importance of Questionnaire Design

The design of the questionnaire is crucial in the research process as it generates data.
Questionnaire design requires creativity, skill, and experience.
There are no scientific principles to guarantee an optimal or ideal questionnaire.
The design of the questionnaire should consider:
- Appearance of the questionnaire
- Question sequence
- Wording of questions
- Response categories
There are six considerations for questionnaire design:
- Instructions
- Appearance of the questionnaire
- Completion time
- Question sequence
- Wording of questions
- Response categories

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Description

Learn about the importance of questionnaire design in survey research, minimizing data generation disadvantages, and the role of interviewers in resolving respondent issues.