Survey Research Methods - Questionnaire Design
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Questions and Answers

What is one of the benefits of using questionnaires in surveys?

  • They are more prone to respondent bias
  • They are less time-consuming than interviews
  • They are more expensive than interviews
  • They allow respondents to reflect on their responses (correct)
  • Which of the following is a challenge in survey design?

  • Neither A nor B
  • Both A and B (correct)
  • Questionnaire design issues
  • Sampling issues
  • What is a method of data generation or construction?

  • Focus groups
  • Case studies
  • Experiments
  • Group administration of questionnaires (correct)
  • According to Creswell et al. (2019), what is a consideration in survey design?

    <p>Sampling issues</p> Signup and view all the answers

    What is a benefit of using surveys in research?

    <p>They provide a snapshot of attitudes and opinions</p> Signup and view all the answers

    What is a type of survey administration?

    <p>All of the above</p> Signup and view all the answers

    What is a consideration in questionnaire design?

    <p>Question type</p> Signup and view all the answers

    What is a benefit of using face-to-face surveys?

    <p>They allow for more in-depth exploration of topics</p> Signup and view all the answers

    What is the recommended maximum number of questions in a questionnaire for children and teenagers?

    <p>100-120</p> Signup and view all the answers

    Why should theoretical questions be avoided in a questionnaire?

    <p>They require too much knowledge and memory</p> Signup and view all the answers

    What is the purpose of using clear directions in a questionnaire?

    <p>To make the questionnaire more user-friendly</p> Signup and view all the answers

    What should be avoided when formulating questions in a questionnaire?

    <p>Making inaccurate assumptions</p> Signup and view all the answers

    Why should double-barreled questions be avoided in a questionnaire?

    <p>They are ambiguous</p> Signup and view all the answers

    What is the advantage of using a short introduction in a questionnaire?

    <p>It makes the questionnaire more user-friendly</p> Signup and view all the answers

    Why should questions that contain double-negatives be avoided in a questionnaire?

    <p>They are difficult to understand</p> Signup and view all the answers

    What should be considered when designing the response categories in a questionnaire?

    <p>The clarity of the questions</p> Signup and view all the answers

    What should be considered when designing a questionnaire?

    <p>The appearance of the questionnaire, question sequence, wording of questions, and response categories</p> Signup and view all the answers

    What is the purpose of considering the response categories in questionnaire design?

    <p>To ensure the respondent can provide accurate and reliable data</p> Signup and view all the answers

    What is a challenge in survey design?

    <p>Guaranteeing an optimal or ideal questionnaire</p> Signup and view all the answers

    What is an advantage of using multiple methods to generate data?

    <p>It minimizes the disadvantages of data generation or construction methods</p> Signup and view all the answers

    What should the instructions in a questionnaire be?

    <p>Concise, simple, and clear</p> Signup and view all the answers

    Why is the appearance of the questionnaire important?

    <p>It affects the respondent's willingness to complete the questionnaire</p> Signup and view all the answers

    What is the role of the researcher in questionnaire design?

    <p>A major role, as the design is an art and a science</p> Signup and view all the answers

    How many considerations are there in questionnaire design?

    <p>6</p> Signup and view all the answers

    Study Notes

    Survey Research Methods

    • Survey research involves drawing comparisons between groups or populations.
    • Instrument design is a crucial aspect of survey research, which includes gaining feedback and identifying important attitudes, beliefs, and opinions.

    Data Generation or Construction Methods

    • There are four methods to collect data from participants in a study:
      • Group administration of questionnaires
      • Postal or email surveys
      • Telephone surveys
      • Face-to-face surveys

    Questionnaire Design

    • A questionnaire should be user-friendly, comprehensible, and have clear directions.
    • The font should not be too small, and the quality of the paper should be good.
    • The questionnaire should be relatively brief, with neat printing.
    • The completion time should be considered:
      • Children and teenagers: less than 20 minutes
      • Adults: less than 30 minutes
    • Short introduction, biographical questions, and similar topics should be kept together.
    • Question sequence should be logical, avoiding ambiguity or vagueness.
    • Wording of questions should be easily understood, avoiding double-barreled questions, leading questions, and theoretical questions.
    • Response categories should be considered, with interviewers helping respondents with any issues.

    Importance of Questionnaire Design

    • The design of the questionnaire is crucial in the research process as it generates data.
    • Questionnaire design requires creativity, skill, and experience.
    • There are no scientific principles to guarantee an optimal or ideal questionnaire.
    • The design of the questionnaire should consider:
      • Appearance of the questionnaire
      • Question sequence
      • Wording of questions
      • Response categories
    • There are six considerations for questionnaire design:
      • Instructions
      • Appearance of the questionnaire
      • Completion time
      • Question sequence
      • Wording of questions
      • Response categories

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    Description

    Learn about the importance of questionnaire design in survey research, minimizing data generation disadvantages, and the role of interviewers in resolving respondent issues.

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