Survey Research Methods in Mass Communication
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Questions and Answers

What is a key advantage of using surveys as a research method?

  • Time-consuming and difficult to conduct
  • Limited data collection and information
  • Not suitable for mass communication research
  • Cheaper compared to other methods (correct)
  • Which type of survey is meant to describe a phenomenon which is already in existence?

  • Exploratory survey
  • Analytical survey
  • Questionnaire survey
  • Descriptive survey (correct)
  • What are the three important components of a survey?

  • Hypothesis, Experiment, Variables
  • Introduction, Data, Results
  • Introduction, Questions, Instructions/Directions (correct)
  • Analysis, Interpretation, Conclusion
  • In the introduction of a survey, what is important to gain the trust of the respondent?

    <p>Mention that the study will only be used for scientific research</p> Signup and view all the answers

    What is the most common data collection tool used by all researchers for surveys?

    <p>Questionnaire</p> Signup and view all the answers

    What is the main advantage of using surveys as a research method?

    <p>Cost-effectiveness compared to other methods</p> Signup and view all the answers

    What is the purpose of an exploratory survey?

    <p>To delve into new phenomena</p> Signup and view all the answers

    What is the primary function of the introduction in a survey?

    <p>To gain the trust of the respondent</p> Signup and view all the answers

    What do questionnaires serve as in the context of a survey?

    <p>Data collection tool</p> Signup and view all the answers

    Which type of survey is meant to analyze the reasons for the occurrence of a phenomenon?

    <p>Analytical survey</p> Signup and view all the answers

    Which type of survey is meant to explore a new phenomenon which was not studied before?

    <p>Exploratory survey</p> Signup and view all the answers

    What do questionnaires serve as in the context of a survey?

    <p>Data collection tool</p> Signup and view all the answers

    What is the primary function of the introduction in a survey?

    <p>Gain trust of respondent</p> Signup and view all the answers

    What is the main disadvantage of using surveys as a research method?

    <p>Time-consuming</p> Signup and view all the answers

    What is a key advantage of using surveys as a research method?

    <p>Cheaper compared to other methods</p> Signup and view all the answers

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