15 Questions
What is a key advantage of using surveys as a research method?
Cheaper compared to other methods
Which type of survey is meant to describe a phenomenon which is already in existence?
Descriptive survey
What are the three important components of a survey?
Introduction, Questions, Instructions/Directions
In the introduction of a survey, what is important to gain the trust of the respondent?
Mention that the study will only be used for scientific research
What is the most common data collection tool used by all researchers for surveys?
Questionnaire
What is the main advantage of using surveys as a research method?
Cost-effectiveness compared to other methods
What is the purpose of an exploratory survey?
To delve into new phenomena
What is the primary function of the introduction in a survey?
To gain the trust of the respondent
What do questionnaires serve as in the context of a survey?
Data collection tool
Which type of survey is meant to analyze the reasons for the occurrence of a phenomenon?
Analytical survey
Which type of survey is meant to explore a new phenomenon which was not studied before?
Exploratory survey
What do questionnaires serve as in the context of a survey?
Data collection tool
What is the primary function of the introduction in a survey?
Gain trust of respondent
What is the main disadvantage of using surveys as a research method?
Time-consuming
What is a key advantage of using surveys as a research method?
Cheaper compared to other methods
Learn about the advantages and disadvantages of using surveys as a research method in mass communication. Explore the types of surveys and their applications in communication research.
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