Survey Research Methods in Mass Communication

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What is a key advantage of using surveys as a research method?

Time-consuming and difficult to conduct

Limited data collection and information

Not suitable for mass communication research

Cheaper compared to other methods (correct)

Which type of survey is meant to describe a phenomenon which is already in existence?

Exploratory survey

Analytical survey

Questionnaire survey

Descriptive survey (correct)

What are the three important components of a survey?

Hypothesis, Experiment, Variables

Introduction, Data, Results

Introduction, Questions, Instructions/Directions (correct)

Analysis, Interpretation, Conclusion

In the introduction of a survey, what is important to gain the trust of the respondent?

Mention that the study will only be used for scientific research Signup and view all the answers

What is the most common data collection tool used by all researchers for surveys?

Questionnaire Signup and view all the answers

What is the main advantage of using surveys as a research method?

Cost-effectiveness compared to other methods Signup and view all the answers

What is the purpose of an exploratory survey?

To delve into new phenomena Signup and view all the answers

What is the primary function of the introduction in a survey?

To gain the trust of the respondent Signup and view all the answers

What do questionnaires serve as in the context of a survey?

Data collection tool Signup and view all the answers

Which type of survey is meant to analyze the reasons for the occurrence of a phenomenon?

Analytical survey Signup and view all the answers

Which type of survey is meant to explore a new phenomenon which was not studied before?

Exploratory survey Signup and view all the answers

What do questionnaires serve as in the context of a survey?

Data collection tool Signup and view all the answers

What is the primary function of the introduction in a survey?

Gain trust of respondent Signup and view all the answers

What is the main disadvantage of using surveys as a research method?

Time-consuming Signup and view all the answers

What is a key advantage of using surveys as a research method?

Cheaper compared to other methods Signup and view all the answers

Survey Research Methods in Mass Communication

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Questions and Answers

What is a key advantage of using surveys as a research method?

Which type of survey is meant to describe a phenomenon which is already in existence?

What are the three important components of a survey?

In the introduction of a survey, what is important to gain the trust of the respondent?

What is the most common data collection tool used by all researchers for surveys?

What is the main advantage of using surveys as a research method?

What is the purpose of an exploratory survey?

What is the primary function of the introduction in a survey?

What do questionnaires serve as in the context of a survey?

Which type of survey is meant to analyze the reasons for the occurrence of a phenomenon?

Which type of survey is meant to explore a new phenomenon which was not studied before?

What do questionnaires serve as in the context of a survey?

What is the primary function of the introduction in a survey?

What is the main disadvantage of using surveys as a research method?

What is a key advantage of using surveys as a research method?

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