Podcast
Questions and Answers
What brand element is generally more useful for brand recognition?
What brand element is generally more useful for brand recognition?
Logos and Symbols
Which brand element can convey almost any type of association explicitly?
Which brand element can convey almost any type of association explicitly?
Slogans and Jingles
Which brand element can generate human qualities?
Which brand element can generate human qualities?
Characters
Which brand element is generally more useful for nonproduct-related imagery and brand personality?
Which brand element is generally more useful for nonproduct-related imagery and brand personality?
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Which brand element is excellent in terms of transferability?
Which brand element is excellent in terms of transferability?
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