Podcast
Questions and Answers
What is the key focus of the consumer decision process mentioned in the text?
What is the key focus of the consumer decision process mentioned in the text?
- Factors influencing the consumer decision process (correct)
- Situational factors affecting consumer behavior
- The 5-step process always happening in order
- Influencing consumers during the purchase phase
What is emphasized as an important aspect to consider during the information search stage of the consumer decision process?
What is emphasized as an important aspect to consider during the information search stage of the consumer decision process?
- Understanding the sources consumers use for information (correct)
- Directly influencing consumer preferences
- Promoting only the most expensive products
- Relying solely on brand recognition
How can marketing managers influence consumer decision-making during the evaluation of alternatives stage?
How can marketing managers influence consumer decision-making during the evaluation of alternatives stage?
- Stress the importance of unique features to differentiate from competitors (correct)
- Present all options as equal in quality
- Offer discounts on all products
- Avoid mentioning brand names
What is the main purpose of Mark Strat in the advertising process?
What is the main purpose of Mark Strat in the advertising process?
Which heuristic is mentioned as a strategy consumers use to evaluate alternatives in the decision-making process?
Which heuristic is mentioned as a strategy consumers use to evaluate alternatives in the decision-making process?
In the advertising industry, which group is responsible for creating and developing IMC campaigns?
In the advertising industry, which group is responsible for creating and developing IMC campaigns?
What should marketing managers stress to target markets during the purchase phase?
What should marketing managers stress to target markets during the purchase phase?
What can influence consumer decisions during the evaluation of alternatives stage?
What can influence consumer decisions during the evaluation of alternatives stage?
Which group assists in preparing IMC campaigns according to the text?
Which group assists in preparing IMC campaigns according to the text?
What is the role of Media in the advertising process?
What is the role of Media in the advertising process?
Which group is responsible for Creative Development when it comes to advertising?
Which group is responsible for Creative Development when it comes to advertising?
What does Advertisers do in relation to Agency according to the text?
What does Advertisers do in relation to Agency according to the text?
What is the first step in the STP (Segmenting-Targeting-Positioning) process?
What is the first step in the STP (Segmenting-Targeting-Positioning) process?
Which type of targeting strategy involves providing separate offerings to different segments of the audience?
Which type of targeting strategy involves providing separate offerings to different segments of the audience?
What does Undifferentiated marketing (or mass marketing) aim to achieve?
What does Undifferentiated marketing (or mass marketing) aim to achieve?
In the STP process, which segmentation involves understanding why people think the way they do?
In the STP process, which segmentation involves understanding why people think the way they do?
Which targeting strategy focuses on only one or a few very specific segments of the target market?
Which targeting strategy focuses on only one or a few very specific segments of the target market?
What does Micro Marketing (B2B) refer to?
What does Micro Marketing (B2B) refer to?
