Podcast
Questions and Answers
True or false: The STP process in decision making is always linear?
True or false: The STP process in decision making is always linear?
False (B)
True or false: A firm can modify its strategy as it gathers more information about segment attractiveness?
True or false: A firm can modify its strategy as it gathers more information about segment attractiveness?
True (A)
True or false: The STP process implies that a firm cannot change its strategy once it has been determined?
True or false: The STP process implies that a firm cannot change its strategy once it has been determined?
False (B)
Which of the following best describes the STP process in decision making?
Which of the following best describes the STP process in decision making?
What can a firm do as it gathers more information about segment attractiveness?
What can a firm do as it gathers more information about segment attractiveness?
Does the STP process in decision making imply that a firm cannot change its strategy?
Does the STP process in decision making imply that a firm cannot change its strategy?
Flashcards
Is the STP process linear?
Is the STP process linear?
The STP process is not a rigid, step-by-step process. It's flexible and can be adjusted based on new insights.
Can a firm modify its strategy during the STP process?
Can a firm modify its strategy during the STP process?
A firm can adapt its strategic approach based on new information about the attractiveness of different customer segments.
Does the STP process restrict a firm to its initial strategy?
Does the STP process restrict a firm to its initial strategy?
The STP process is designed to be dynamic and responsive to changing market conditions. It doesn't restrict a firm to its initial strategy.
What is the STP process?
What is the STP process?
Signup and view all the flashcards
What can a firm do with new information about segment attractiveness?
What can a firm do with new information about segment attractiveness?
Signup and view all the flashcards
Does the STP process prevent a firm from changing its strategy?
Does the STP process prevent a firm from changing its strategy?
Signup and view all the flashcards
