STP Decision Making
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Questions and Answers

True or false: The STP process in decision making is always linear?

False

True or false: A firm can modify its strategy as it gathers more information about segment attractiveness?

True

True or false: The STP process implies that a firm cannot change its strategy once it has been determined?

False

Which of the following best describes the STP process in decision making?

<p>A flexible process that can be modified based on new information</p> Signup and view all the answers

What can a firm do as it gathers more information about segment attractiveness?

<p>Modify its strategy</p> Signup and view all the answers

Does the STP process in decision making imply that a firm cannot change its strategy?

<p>No, a firm can change its strategy based on new information</p> Signup and view all the answers

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