Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Free Tools

Explore our collection of AI-powered tools designed to boost your productivity.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing Schools Business

Features Free Tools Pricing Schools Business

Market Segmentation and Positioning: The STP Process

9 Questions

1 Views

Market Segmentation and Positioning: The STP Process

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main aim of both build-up and breakdown methods of market segmentation?

To identify market segments with identifiable differences and member homogeneity (correct)
To identify market segments with no identifiable differences and member heterogeneity
To identify market segments with member heterogeneity but no identifiable differences
To identify market segments with both identifiable differences and member heterogeneity

Which approach to market segmentation identifies markets consisting of similar customers?

Build-up method (correct)
Segment heterogeneity method
Breakdown method
Member homogeneity method

What are the main criteria used for segmenting consumer markets?

Geographic, Demographic, and Profile criteria
Behavioural, Psychological, and Profile criteria
Behavioural, Psychological, and Geographic criteria
Geographic, Demographic, and Behavioral criteria (correct)

What does psychological criteria focus on in market segmentation?

Why the market behaves that way (D) Signup and view all the answers

What is the purpose of the STP process in marketing?

To enhance a company's competitive position (B) Signup and view all the answers

What are the sequential activities involved in the STP process?

Segmentation, targeting, positioning (D) Signup and view all the answers

How does market segmentation benefit organizations?

By focusing on specific customer needs in an efficient way (A) Signup and view all the answers

What is the relationship between market segmentation and product differentiation?

Product differentiation strategy emphasizes differences between products or competitors (C) Signup and view all the answers

What does the STP process enable companies to match effectively and efficiently?

Company resources and customer needs (C) Signup and view all the answers