Startup Value Propositions and Key Resources Quiz
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Questions and Answers

What aspect of the business model focuses on what value the company delivers to the customer?

  • Value Propositions (correct)
  • Cost Structure
  • Revenue Streams
  • Customer Relationships
  • In a business model, what is meant by 'Key Resources'?

  • Yearly fixed costs like salaries and utilities
  • Physical assets like buildings and machinery (correct)
  • Pricing strategy for products and services
  • Marketing channels used to reach customers
  • Which characteristic is NOT typically considered a Unique Selling Proposition (USP) in a business model?

  • Design
  • Yearly Fixed Costs (correct)
  • Newness
  • Cost Reduction
  • What is a key consideration when determining the cost structure in a business model?

    <p>Yearly Fixed Costs</p> Signup and view all the answers

    Which element of the business model involves deciding how products and services will be priced?

    <p>Revenue Streams</p> Signup and view all the answers

    Why is it important for a business to identify its Customer Segments?

    <p>To tailor offerings to specific groups</p> Signup and view all the answers

    What is the primary focus of Draebye's CCS Model?

    <p>Coherence</p> Signup and view all the answers

    In the context of the business model coherence analysis, what does Economic Coherence (Viability) refer to?

    <p>Matching target market size with product economics</p> Signup and view all the answers

    What does Resource Coherence (Feasibility) in the business model analysis focus on?

    <p>Availability of key resources and capabilities</p> Signup and view all the answers

    What is the main aspect analyzed under Market Coherence (Desirability) in the business model assessment?

    <p>USP (Unique Selling Proposition)</p> Signup and view all the answers

    Which element is crucial for the coherence between the size of the target market, business system, and product economics?

    <p>Approximate Break-even Point (BEP)</p> Signup and view all the answers

    What does Draebye's CCS Model emphasize for building sustainability into the business model?

    <p>Rethinking and tweaking the value proposition</p> Signup and view all the answers

    What are the three common approaches to sales forecasting mentioned in the text?

    <p>Top-Down, Bottom-Up, Benchmark</p> Signup and view all the answers

    In sales forecasting, what does TAM stand for?

    <p>Total Addressable Market</p> Signup and view all the answers

    Which approach involves estimating the number of sales contacts generated per channel based on the marketing/sales budget?

    <p>Benchmarking Approach</p> Signup and view all the answers

    What does SOM represent in the context of sales forecasting?

    <p>Serviceable Obtainable Market</p> Signup and view all the answers

    When using the Top-Down approach in sales forecasting, what is one of the key steps involved?

    <p>Estimating Market Share</p> Signup and view all the answers

    In sales forecasting, what does SAM stand for?

    <p>Serviceable Available Market</p> Signup and view all the answers

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