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Questions and Answers
Which country did Starbucks recently open stores in?
What is the total number of Starbucks stores worldwide?
Why does the author prefer Starbucks?
What is the size of Italy's cafe market?
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What is the significance of coffee in Italy's culture?
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What is the total number of Starbucks stores in Italy?
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Why do some locals in Italy prefer Starbucks?
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What is the size of Italy's cafe market compared to the rest of the world?
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Have any other American coffee brands succeeded in Italy?
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Did Starbucks provide specific data about their earnings in Italy?
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Study Notes
Starbucks Global Presence
- Starbucks is the largest coffee company in the world with over 34,000 stores in 80 countries.
Starbucks in Italy
- In 2018, Starbucks opened stores in Italy, one of the world's coffee capitals.
- Italians recognize the brand and associate it with good quality.
- Some Italians prefer Starbucks due to its American appeal and trendy atmosphere.
Italy's Coffee Culture
- Italy's cafe market is worth $7 billion, the second largest in the world.
- Coffee is deeply ingrained in Italian culture, with rich traditions, customs, and rituals.
- Several American brands have failed to succeed in Italy's competitive coffee market.
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Description
Test Your Knowledge: How Well Do You Know Starbucks?
