Starbucks Innovation Management Quiz
16 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is an example of a successful pilot that Starbucks scaled up?

  • Eggnog Syrup
  • Via Brewer Machines
  • Starbucks Loyalty Program (correct)
  • Circadia

Which phase of innovation primarily includes the strategy aspect?

  • Front End of Innovation
  • Mid Zone of Innovation
  • Back End of Innovation
  • None of the above (correct)

What characterizes Stage 4 of the innovation management process?

  • Completed entirely in the Back End of Innovation
  • Carried out solely in the Front End of Innovation
  • Exclusively involves planning for Stage 5
  • Involves both Front End and Mid Zone of Innovation (correct)

Which of the following products did Starbucks not successfully scale up?

<p>Chantico (A)</p> Signup and view all the answers

Which of the following pilots is currently in process at Starbucks attempting to scale up?

<p>Starbucks Reserve® (C)</p> Signup and view all the answers

Which statement is true about the Mid Zone of Innovation?

<p>It contributes to the planning aspects of upcoming stages. (D)</p> Signup and view all the answers

How does Starbucks approach the piloting of new concepts?

<p>They pilot new concepts in multiple regions to evaluate market appeal. (D)</p> Signup and view all the answers

What does Stage 1 of the innovation management process involve?

<p>Setting strategic goals outside of individual innovation projects (B)</p> Signup and view all the answers

Which of the following describes the purpose of piloting new concepts at Starbucks?

<p>To test the market appeal of new items in select stores before scaling. (B)</p> Signup and view all the answers

What characterizes the Starbucks Loyalty Program in terms of scaling?

<p>It succeeded in attracting a large customer base across regions. (A)</p> Signup and view all the answers

In which stages of the innovation management process is the upfront research and concepting work primarily completed?

<p>Primarily in Stage 2 and partially in Stage 4. (A)</p> Signup and view all the answers

What differentiates the products that successfully scaled up from those that did not at Starbucks?

<p>Successful products had widespread appeal across various markets. (C)</p> Signup and view all the answers

Which pilot project is mentioned as currently in process at Starbucks and attempting to scale up?

<p>Green Apron Delivery (C)</p> Signup and view all the answers

What is indicated about the relationship between the Mid Zone of Innovation and Stage 4 projects?

<p>Stage 4 projects partly occur in both Front End and Mid Zone of Innovation. (B)</p> Signup and view all the answers

Which of the following products was not a successful pilot for scaling at Starbucks?

<p>Circadia (C)</p> Signup and view all the answers

Which statement is true regarding the implementation of product pilots at Starbucks?

<p>Some concepts may succeed in one market but fail in another. (D)</p> Signup and view all the answers

Flashcards

Scaling Up

The process of transitioning a successful pilot project to a larger scale, often involving wider market availability, production increase, and distribution expansion.

Pilot Project

A small-scale trial or experiment of a new idea or product, often conducted in a limited setting to test its viability and gather feedback.

Starbucks Pilot Programs

Starbucks has a history of testing new ideas in select stores before making them available to a wider market.

Front End of Innovation

The initial phases of an innovation process, focusing on ideation, research, and concept development.

Signup and view all the flashcards

Mid Zone of Innovation

The middle phase of an innovation process, encompassing product design, prototyping, and initial testing.

Signup and view all the flashcards

Back End of Innovation

The final phase of an innovation process, involving large-scale production, implementation, and market roll-out.

Signup and view all the flashcards

Innovation Management Process

The process of moving an innovation project from the early stages of ideation and concept development to the later stages of testing, implementation, and scaling.

Signup and view all the flashcards

Dragnet / Funnel / Pipeline

A structured approach to managing innovation projects, often involving stages like strategy, ideation, pilot, scale, and commercialization.

Signup and view all the flashcards

Dragnet/Funnel/Pipeline

A structured approach for managing innovation projects, often involving stages like strategy, ideation, pilot, scale, and commercialization.

Signup and view all the flashcards

Front End of Innovation (FEI)

The initial phase of an innovation process that focuses on ideation, research, and concept development.

Signup and view all the flashcards

Mid Zone of Innovation (MZI)

The middle phase of an innovation process that encompasses product design, prototyping, and initial testing.

Signup and view all the flashcards

Back End of Innovation (BEI)

The final phase of an innovation process that focuses on large-scale production, implementation, and market roll-out.

Signup and view all the flashcards

Study Notes

Starbucks Innovation Examples

  • Starbucks, a coffeehouse chain with 23,450 locations globally, uses a pilot-to-scale approach.
  • They test new concepts in select stores to gauge market appeal.
  • Successful pilots include Starbucks Loyalty Program, VIA®, Verismo Pods, K-Cup Pods, various holiday lattes, bottled Frappuccino, and smoothies (only successful in the U.S.).
  • Unsuccessful pilots include Circadia, Barista Bar Blender, Via Brewer Machines, HEAR Music CD Burners, Joe Magazine, Berry Infusions, Sorbetto, Chantico, Layered Espresso, Eggnog Syrup, and Tribute Blend coffee.
  • Some market success of pilots varies by region.
  • Currently in pilot stages are Starbucks Reserve® and Green Apron Delivery (NYC/Seattle).

Innovation Management Process

  • The relationship between the Dragnet/Funnel/Pipeline and the Front End/Mid Zone/Back End of Innovation:
  • Stage 1 (Strategy): Strategy is separate from innovation projects and not part of the FEI/MZI/BEI.
  • Stage 2 & 3 (Concepting): Entirely in the Front End of Innovation.
  • Stage 4 (Development): Straddles Front End and Mid Zone, occurring in both. Front End includes remaining upfront research and concepting not completed in Stage 3. The Mid Zone includes most of the planning for Stage 5. Specific distribution between FEI and MZI depends on the innovation pipeline structure.
  • Stage 5 (Implementation): Straddles Mid Zone and Back End. Planning happens in the Mid Zone; execution in the Back End.
  • Stage 6 (Scaling): Entirely in the Back End of Innovation.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Description

Test your knowledge on how Starbucks implements its innovation strategies! This quiz explores the pilot-to-scale approach of product testing and the stages of the innovation management process. Learn about successful and unsuccessful product launches and their implications on the market.

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser