Podcast
Questions and Answers
What is an example of a successful pilot that Starbucks scaled up?
What is an example of a successful pilot that Starbucks scaled up?
Which phase of innovation primarily includes the strategy aspect?
Which phase of innovation primarily includes the strategy aspect?
What characterizes Stage 4 of the innovation management process?
What characterizes Stage 4 of the innovation management process?
Which of the following products did Starbucks not successfully scale up?
Which of the following products did Starbucks not successfully scale up?
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Which of the following pilots is currently in process at Starbucks attempting to scale up?
Which of the following pilots is currently in process at Starbucks attempting to scale up?
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Which statement is true about the Mid Zone of Innovation?
Which statement is true about the Mid Zone of Innovation?
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How does Starbucks approach the piloting of new concepts?
How does Starbucks approach the piloting of new concepts?
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What does Stage 1 of the innovation management process involve?
What does Stage 1 of the innovation management process involve?
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Which of the following describes the purpose of piloting new concepts at Starbucks?
Which of the following describes the purpose of piloting new concepts at Starbucks?
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What characterizes the Starbucks Loyalty Program in terms of scaling?
What characterizes the Starbucks Loyalty Program in terms of scaling?
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In which stages of the innovation management process is the upfront research and concepting work primarily completed?
In which stages of the innovation management process is the upfront research and concepting work primarily completed?
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What differentiates the products that successfully scaled up from those that did not at Starbucks?
What differentiates the products that successfully scaled up from those that did not at Starbucks?
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Which pilot project is mentioned as currently in process at Starbucks and attempting to scale up?
Which pilot project is mentioned as currently in process at Starbucks and attempting to scale up?
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What is indicated about the relationship between the Mid Zone of Innovation and Stage 4 projects?
What is indicated about the relationship between the Mid Zone of Innovation and Stage 4 projects?
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Which of the following products was not a successful pilot for scaling at Starbucks?
Which of the following products was not a successful pilot for scaling at Starbucks?
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Which statement is true regarding the implementation of product pilots at Starbucks?
Which statement is true regarding the implementation of product pilots at Starbucks?
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Study Notes
Starbucks Innovation Examples
- Starbucks, a coffeehouse chain with 23,450 locations globally, uses a pilot-to-scale approach.
- They test new concepts in select stores to gauge market appeal.
- Successful pilots include Starbucks Loyalty Program, VIA®, Verismo Pods, K-Cup Pods, various holiday lattes, bottled Frappuccino, and smoothies (only successful in the U.S.).
- Unsuccessful pilots include Circadia, Barista Bar Blender, Via Brewer Machines, HEAR Music CD Burners, Joe Magazine, Berry Infusions, Sorbetto, Chantico, Layered Espresso, Eggnog Syrup, and Tribute Blend coffee.
- Some market success of pilots varies by region.
- Currently in pilot stages are Starbucks Reserve® and Green Apron Delivery (NYC/Seattle).
Innovation Management Process
- The relationship between the Dragnet/Funnel/Pipeline and the Front End/Mid Zone/Back End of Innovation:
- Stage 1 (Strategy): Strategy is separate from innovation projects and not part of the FEI/MZI/BEI.
- Stage 2 & 3 (Concepting): Entirely in the Front End of Innovation.
- Stage 4 (Development): Straddles Front End and Mid Zone, occurring in both. Front End includes remaining upfront research and concepting not completed in Stage 3. The Mid Zone includes most of the planning for Stage 5. Specific distribution between FEI and MZI depends on the innovation pipeline structure.
- Stage 5 (Implementation): Straddles Mid Zone and Back End. Planning happens in the Mid Zone; execution in the Back End.
- Stage 6 (Scaling): Entirely in the Back End of Innovation.
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Description
Test your knowledge on how Starbucks implements its innovation strategies! This quiz explores the pilot-to-scale approach of product testing and the stages of the innovation management process. Learn about successful and unsuccessful product launches and their implications on the market.
