Sports Consumer Behavior Quiz
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Questions and Answers

Which model of communication is characterized by limited feedback from key publics?

  • Symmetrical model
  • Asymmetrical model
  • Public information model (correct)
  • Public and press agentry (correct)

    • The symmetrical model of communication allows for both the organization and the public to change their positions based on communication.

    True

    What are the two main types of influences that affect sports consumer behavior?

    Internal and external influences

    The process of sports consumer behavior starts with _____ recognition.

    <p>need</p> Signup and view all the answers

    Match the types of communication with their characteristics:

    <p>Public relations = Two-way communication model Press agentry = One-way communication pushing messages Public information = Credible service to media Marketing communication = Focused on consumer engagement</p> Signup and view all the answers

    What type of motives are considered wants or desires that vary from person to person in sports consumer behavior?

    <p>Non-physiological needs</p> Signup and view all the answers

    Consumer attitudes are solely based on cognitive components, such as beliefs.

    <p>False</p> Signup and view all the answers

    List one type of situational influence that can affect a sports consumer's decision-making.

    <p>Physical surrounding</p> Signup and view all the answers

    The _____ approach to communication involves using information about the public to affect their behavior.

    <p>asymmetrical</p> Signup and view all the answers

    Which design aspect is characterized by a focus on flexibility and temporary organization?

    <p>Political structure</p> Signup and view all the answers

    Which concept refers to grouping people with common characteristics in marketing?

    <p>Segmentation</p> Signup and view all the answers

    The four steps of organizational growth include entrepreneurial, collectivity, formalization, and elaboration.

    <p>True</p> Signup and view all the answers

    What are the two types of innovations mentioned?

    <p>Product and process innovations</p> Signup and view all the answers

    In the profit formula, profit equals revenue minus __________.

    <p>cost</p> Signup and view all the answers

    Match the following leadership behaviors with their descriptions:

    <p>Nontransactional = Passive and avoids leadership Transactional = Involves rewards and punishments Transformative = Inspires through vision and change</p> Signup and view all the answers

    What method is employed by the scientific management approach?

    <p>Scrutinizing individual performance</p> Signup and view all the answers

    The law of supply states that consumers will decrease demand as the price increases.

    <p>False</p> Signup and view all the answers

    What is a key motivation characterized by the desire to learn and develop skills?

    <p>Mastery</p> Signup and view all the answers

    External factors influencing consumer behavior include personal relationships and societal norms.

    <p>True</p> Signup and view all the answers

    What is the primary responsibility of a facility director?

    <p>To oversee the overall operations and create facility procedures</p> Signup and view all the answers

    A market __________ occurs when the quantity supplied exceeds the quantity demanded.

    <p>surplus</p> Signup and view all the answers

    Name one mechanism by which social learning occurs.

    <p>Modeling</p> Signup and view all the answers

    ___ rewards are derived from the experience itself rather than provided by someone else.

    <p>Intrinsic</p> Signup and view all the answers

    Which power source is based on a person's expertise and knowledge?

    <p>Expert power</p> Signup and view all the answers

    The balance sheet equation shows that assets equal liabilities minus owner's equity.

    <p>False</p> Signup and view all the answers

    Match the following types of agencies with their characteristics:

    <p>General agencies = Ambitious, smaller agencies that provide a range of services Specialty agencies = Focusing on a specific type of service or clientele Full-service agencies = Comprehensive services including planning and management Consulting services = Conducting analysis and providing recommendations to clients</p> Signup and view all the answers

    Name one unique revenue source for the sports industry.

    <p>Game attendance or media rights or sponsorships</p> Signup and view all the answers

    Which of the following is NOT one of the listed challenges facing agencies?

    <p>Ethical decision making</p> Signup and view all the answers

    Professional sports are governed by a __________, who manages agreements and disputes.

    <p>commissioner</p> Signup and view all the answers

    Implicit norms are formally communicated rules that govern behaviors.

    <p>False</p> Signup and view all the answers

    What is the goal of sport marketing?

    <p>To satisfy consumer needs while achieving company objectives</p> Signup and view all the answers

    What percentage of a person's initial impression is based on what they see?

    <p>55%</p> Signup and view all the answers

    Performing ___ assessment involves evaluating your own values, interests, and skills.

    <p>self</p> Signup and view all the answers

    Which of the following describes the effect of others in a social surrounding?

    <p>Situational influences</p> Signup and view all the answers

    What does the emotional connection in sports marketing primarily rely on?

    <p>Engaging fans through emotional experiences</p> Signup and view all the answers

    Subjectivity in sports marketing means that every fan has a similar experience.

    <p>False</p> Signup and view all the answers

    What analysis helps sport organizations understand their internal strengths and weaknesses?

    <p>SWOT Analysis</p> Signup and view all the answers

    The __________ marketing strategy is utilized by non-sport companies to promote their products through the platform of sports.

    <p>marketing through sport</p> Signup and view all the answers

    Match the components of the marketing mix with their descriptions:

    <p>Product = The value or cost consumers pay for the product Price = Distribution methods for delivering the product to consumers Place = Tangible offerings satisfying customer needs Promotion = Integrated communications to inform consumers</p> Signup and view all the answers

    Which of the following is a component of market segmentation?

    <p>Identifying consumer demographics</p> Signup and view all the answers

    Perishability in sports means that sporting events can be rescheduled to avoid lost opportunities.

    <p>False</p> Signup and view all the answers

    What is the first step in developing a marketing plan?

    <p>Identify the Purpose of the Marketing Plan</p> Signup and view all the answers

    The process of __________ involves recognizing the dynamic nature of the sport product and its attributes.

    <p>analyzing sport product attributes</p> Signup and view all the answers

    What is meant by brand equity in sports marketing?

    <p>The recognition and loyalty consumers have towards a brand</p> Signup and view all the answers

    Psychographics in customer segmentation focuses on location-based data.

    <p>False</p> Signup and view all the answers

    What are the two types of factors that affect pricing strategies in sports marketing?

    <p>Consumer Factors and Competitor Factors</p> Signup and view all the answers

    The key to effective communication in promoting a sport product is ensuring __________ practices.

    <p>open, honest, and socially responsible</p> Signup and view all the answers

    Match the promotional elements with their definitions:

    <p>Advertising = Paid messages to promote the product Publicity = Non-paid communication highlighting key aspects Sales Promotions = Encouragement for immediate purchases Public Relations = Maintaining positive relationships with stakeholders</p> Signup and view all the answers

    Which type of sport refers to activities like pickleball and traditional sports?

    <p>Reformed sports</p> Signup and view all the answers

    Commercial organizations in the sports industry primarily focus on non-profit goals.

    <p>False</p> Signup and view all the answers

    What are the two types of economies emphasized in sports organizations?

    <p>Economies of scale and economies of scope</p> Signup and view all the answers

    The two main aspects of the organizational environment are ______ and ______.

    <p>general, specific</p> Signup and view all the answers

    Match the terms with their corresponding definitions:

    <p>SWOT = An analysis of strengths, weaknesses, opportunities, and threats Centralization = Decision-making concentrated at the top of the hierarchy Formalization = Documentation and regulation of employee behavior Reciprocity = Collaboration for a common goal</p> Signup and view all the answers

    Which of the following is NOT considered a primary product in the sports industry?

    <p>Selling team merchandise</p> Signup and view all the answers

    Economies of scope refer to savings from mass production of a single product.

    <p>False</p> Signup and view all the answers

    What does the term 'asymmetry' refer to in organizational dynamics?

    <p>Seeking to dominate other organizations</p> Signup and view all the answers

    In organizational structure, ______ is the amount of written documents regulating behavior.

    <p>formalization</p> Signup and view all the answers

    Which organizational structure allows for decision-making authority to be distributed throughout the organization?

    <p>Decentralized</p> Signup and view all the answers

    Study Notes

    Types of Sport

    • Traditional sports: Common sports like football, basketball, etc.
    • New/Emerging sports: Video games, esports.
    • Reformed sports: Pickleball.

    Sport Industry Segments

    • Production: Creation of goods and services related to sport.
    • Promotion: Marketing and publicizing of sport.
    • Performance: Evaluating and enhancing the quality of sport events.

    Organizational Sectors

    • Public: Government-funded organizations (school sports, facilities, physical education, sport leader training).
    • Non-profit: Voluntary groups focusing on specific causes (high-performance sport development).
    • Commercial: Profit-driven organizations (entertainment, media, sponsorships).

    Primary and Secondary Products

    • Primary: Directly consumed as produced (game outcome).
    • Secondary: Derived from a primary product, offering additional revenue streams (TV rights, concessions, merchandise, user fees).

    Organizational Goal Achievement

    • Inputs -> Transformation -> Outputs: A general model outlining the process of achieving organizational goals.
    • Economies of Scale: Savings from mass producing one or more products/services.
    • Economies of Scope: Savings from selling multiple products/services.

    Organizational Environment

    • General Environment: External factors that influence the organization but not directly day-to-day operations (economy, technology, politics, social/cultural forces, demographics).
    • Specific Environment: Internal/external individuals/groups affecting or affected by the organization (primary and secondary stakeholders).

    Organizational Function

    • A course of action to achieve organizational goals.
      • Structure, design, performance, strategy.
    • Steps to plan development include defining mission, analyzing strengths/weaknesses, identifying resources, and setting a timeline.
    • Partnership development strategies (Asymmetry, Reciprocity, Necessity, Legitimacy, Efficiency, Stability).

    SWOT Analysis

    • Analyzing Strengths, Weaknesses, Opportunities, and Threats.

    Organizational Structure

    • Mintzberg's Designs:
      • Simple Structure: Small organizations with top management.
      • Machine Bureaucracy: Manufacturing-oriented organizations.
      • Professional Bureaucracy: Technical core/administrative support.
      • Innovative: Creativity-focused organizations.
      • Missionary: Organizations centered around ideology.
      • Political: Flexible, often temporary organizations.

    Organizational Growth

    • Entrepreneurial: Founder-driven organization.
    • Collectivity: Reaffirming goals and adapting structure for achievement.
    • Formalization: Development of rules and procedures.
    • Elaboration: Embrace collaboration and leadership.

    Innovation Types

    • Product innovation: Creating new products.
    • Process innovation: Improving efficiency/organization.

    Organizational Behavior

    • Management: Planning, staffing, organizing, directing, controlling.
    • Leadership: Non-transactional, transactional, transformational styles.
    • Power: Legitimate, reward, coercive, referent, expert, information.
    • Diversity: Internal and external factors.

    Profit and Market Equilibrium

    • Profit = Revenue - Cost
    • Law of Demand: Demand decreases as price increases.
    • Law of Supply: Supply increases as price increases.
    • Market Equilibrium: Supply and demand are equal.
    • Market Surplus: Supply exceeds demand.
    • Market Shortage: Demand exceeds supply.

    Facility Management

    • Facility types: Single-purpose, multipurpose, non-traditional.
    • Facility management positions: Facility director, operations manager, event coordinator.
    • Event management plan steps: Scheduling, negotiating, coordinating, staging, cleaning, evaluating.

    Professional Sport

    • Sectors: Public, Non-profit, Commercial.
    • Professional sport players: Labour, Management, Governance (independence, cooperation).
    • League office roles: League commissioner, board of governors, central administration unit.
    • Financial considerations: Free agency, salary caps.

    Sport Marketing

    • Marketing of sport: Targeting consumers directly with sport-related products.
    • Marketing through sport: Non-sport companies using sport to promote their products.
    • Sport Marketing Characteristics: Intangibility, emotional connection, subjectivity, social consumption, inconsistency, perishability.

    Marketing Plan Stages

    • Identify purpose (goals & objectives).
    • Analyze product attributes (event, product extensions, support services, tangible goods).
    • Analyze market conditions (past/current/future, SWOT analysis).
    • Position the product (brand awareness, image, equity, loyalty).
    • Segment customers (demographics, geographics, psychographics, benefits, behaviour).
    • Package the product (core product, product extensions, merchandise, brand associations).
    • Develop pricing strategies (consumer, competitor, company, climate factors).
    • Promote the product (advertising, publicity, sales promotions, public relations, community relations, media relations, personal selling).
    • Place the product (geographic targeting, distribution channels).
    • Evaluate the plan (feedback from internal/external sources).

    Sport Communication

    • Frameworks: Genres, context, process.
    • Communication Types: Personal, organizational, mediated.
    • Communication Services: Integrated market communication, public relations, crisis communication, research.
    • Communication Models: One-way (publicity, public information), two-way (asymmetrical, symmetrical).

    Sport Consumer Behaviour

    • Influences: Situational (physical, social, task, temporal, antecedent states), internal (motives, perceptions, attitudes, experience, involvement, identification), external (reference groups, socialization, subcultures, marketing).
    • Decision process: Need recognition, information search, evaluation, purchase, post-purchase evaluation.
    • Motivation types: Diversion, eustress, economic gain, aesthetics, affiliation, socialization.

    Sport Marketing Agencies

    • Agency functions: Planning, sponsorship, event creation, negotiation, marketing, communication, financial planning, research, evaluation.
    • Agency types: General, specialty.
    • Agency challenges: Athlete representation changes, sponsorship reduction, short-term projects, internal consulting.

    Managerial Leadership Skills

    • Skills: Marketing, sales, correspondence, public speaking, community relations, record-keeping, professional perspective, norms (explicit, implicit), ethical decision-making, career readiness.

    Career Planning Steps

    • Self-assessment: Values, interests, skills.
    • Occupational research: Nature, earnings, qualifications, outlook, opportunities, related occupations.

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    Description

    Test your knowledge on the key models of communication and influences affecting sports consumer behavior. This quiz covers concepts related to motives, attitudes, and situational influences in the context of sports marketing. Perfect for students and professionals looking to deepen their understanding of sports marketing dynamics.

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