Sports Consumer Behavior Quiz

The process of organizations achieving their goals involves transforming inputs into outputs.

Savings achieved by producing more than one product or service at a lower cost per unit.

Savings achieved by selling multiple products or services at a reduced cost.

External factors affecting an organization but not impacting day-to-day operations. These include economic, technological, political, social/cultural, and demographic factors.

Internal or external individuals or groups that can influence or be influenced by an organization's actions.

Individuals or groups that engage in economic exchanges with an organization.

Individuals or groups that are affected by or can affect an organization's actions without direct economic exchange.

A course of action taken by an organization to achieve its goals. This can involve organizational structure, design, performance, change, and strategy.

A method to analyze an organization's internal strengths and weaknesses and its external opportunities and threats.

The degree to which tasks and responsibilities are divided and assigned to different individuals or units within an organization.

A simple organizational structure where power is centralized at the top, typically found in small businesses.

A highly formalized structure with standardized processes and specialized roles, often found in manufacturing.

A structure where expertise plays a key role, like in universities or consulting firms, focusing on specialized knowledge.

A flexible and adaptable structure, prioritizing creativity and innovation, common in tech startups.

A structure driven by a strong ideology or mission, often found in religious organizations or NGOs.

A structure where power is fluid and dynamic, often seen in temporary projects or political campaigns.

This approach focuses on how efficiently an organization achieves its goals.

This approach emphasizes the resources an organization possesses, like human capital, technology, and finances.

This approach emphasizes internal processes and how well they function, like communication, decision-making, and workflow.

The stage where a business is founded and driven by the entrepreneur's vision and passion.

The stage where the business solidifies its goals, structures, and processes to achieve them.

The stage where formal rules, procedures, and policies are established for efficient operations.

The stage where leaders and managers work collaboratively to enhance efficiency and effectiveness.

A type of innovation focused on developing new products or services.

A type of innovation focused on improving organizational processes and efficiency.

Products or services related to sports, such as tickets, merchandise, and broadcasting rights.

The emotional bond that fans develop with their favorite teams or athletes.

Understanding and analyzing current and future trends in the sport market.

Grouping consumers by shared characteristics to identify target audiences.

The process of creating a distinct image and perception for a sport product in the minds of consumers.

A systematic approach to planning, implementing, and evaluating marketing activities for a sport organization.

The process of using names, designs, or symbols to distinguish a product.

The perceived value or cost consumers pay for a sport product.

Communication strategies used to inform and motivate consumers about a sport product.

Methods used to deliver a sport product to its target audience.

The core offering, such as the game itself, involving teams, players, and competition.

Additional elements that enhance the appeal of a sport product, such as fan experiences and merchandise.

Assessing internal strengths and weaknesses, as well as external opportunities and threats.

The ability of consumers to recall and recognize a brand name.

Collecting and analyzing feedback from internal and external sources to assess the effectiveness of the marketing plan.

Different ways of studying and analyzing sports communication, focusing on individuals, society, criticism, and interpretation.

The specific setting or environment where communication takes place, such as groups, organizations, mass media, or interpersonal interactions.

The process of creating meaning through interactions between multiple participants. It can be simple or complex.

Communication between individuals or within groups related to sports, often involving personal interests or experiences.

Communication within a sports organization, including internal communication between staff and external communication with fans, sponsors, or media.

Communication that uses media channels like magazines, newspapers, websites, social media, and broadcasts to reach a wide audience.

A one-way model where the goal is to send a message to a large audience without seeking input or feedback. Think of using a megaphone to spread your message.

A two-way model where the organization uses information about the public to communicate more effectively and influence their behavior. Think of a conversation where you tailor your language to understand and respond to the listener.

A two-way model where the goal is to build mutual understanding and create a dialogue with the public. Think of a collaborative discussion where everyone's opinion is valued and considered.

The process of recognizing a need, searching for information, evaluating alternatives, making a purchase, and evaluating the purchase, often influenced by a combination of internal and external factors.

The more people involved in something, the greater their emotional attachment and loyalty, making it part of their identity. This leads to stronger brand advocacy and less price sensitivity.

Groups that influence an individual's decision-making, including family, friends, and communities. They shape opinions, values, and consumption preferences.

A strong desire to succeed and outperform others. This often involves social comparison and striving for recognition.

The drive to connect and engage with others in a social setting. People with high social motivation value relationships and belonging.

A passion for learning and developing new skills. People with strong mastery motivation seek out challenges and personal growth.

Rewards that are external to the activity itself, such as money, praise, or recognition. These rewards are given by someone else.

Rewards that come from the experience itself, such as feelings of accomplishment, satisfaction, or enjoyment.

Learning through observation and imitation of others, often occurring in a social context.

Being reminded to behave in a certain way, often through prompts and cues within an environment.

Repeating a behaviour that is followed by a positive consequence, strengthening the behavior.